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Posts Tagged ‘keywords’
Taking Search Advertising to the Next Level
Search advertising has been a very successful business within search engine marketing. But can it be improved moving forward? Nick Fox, the Business Product Management Director of Google AdWords, thinks it can and extends three challenges to change the future of the search advertising business.
Understanding Semantics and Its Impact on SEO
Although there is no clear definition of semantics at this point, semantic technology and how it impacts search is sparking a lot of conversation of late. In the past, the search industry has focused primarily on keywords, but now, everyone wants to dig deeper and find the true meaning, or the semantics, behind various actions.
The Changing World Of Keyword Research
As you may have observed, the keywords that used to work don’t always perform so well these days. Christine Churchill, the President of KeyRelevance, gives her take on the trend in this video, and perhaps more importantly, suggests what companies and individuals can do about it.
Select Keywords That Work!
Do your keywords support your site? Unfortunately, the answer is no for many people choosing keywords for search engine optimization purposes. According to Mike Murray of Fathom SEO, people depend too much on tools such as Keyword Discovery, Google Keyword Tool, and SpyFu. These tools can be helpful, but there is also a great amount of research on your part that needs to be done.
Brainstorming Produces Effective Keyword Lists
Mark Jackson is the President/CEO of VIZION Interactive and while WebProNews was in Austin for PubCon, we had the chance to chat with him about building a keyword list and how big brands are beginning to embrace SEO. We all know that building an effective keyword list for your business is essential because those keywords are going to bring people to your site and ultimately bring you business.
American Airlines and Google Settlement
When American Airlines sued Google over trademark policy back in 2007, the case received a lot of attention. The settlement of the two companies may have received even more notice since the terms remain confidential. Legal scholars such as Sarah Bird and Clarke Walton were drawn to this case because they were hoping to find out if trademark policy is truly a legal and viable business model.
PubCon: Thinking of Launching a Negative Keyword Campaign?
Before launching a negative keyword campaign, let’s make sure everyone understands what it is. First of all, here’s a little background information on keywords. Keywords are words that search engines use to search for relevant Web pages. Negative keywords are used in keyword advertising to hinder ads from being shown when a search term contains the negative keywords.
SES: Obtain High Performance Keywords
How do you do it? Jason Dorn of Yahoo! recommends beginning with your business and website. Jason tells WebProNews to evaluate performing keywords on your site before buying any new ones. Then move on to keyword selection tools, but be cautious in order to receive a profitable ROI. Find out more about keywords in the WebProNews video from SES San Jose.
Link Building with a Twist
Are you on a tight budget but need links? If so, today’s your lucky day! At the 25th Annual ACCM Conference, David Patterson of Elbrus Consulting tells Mike McDonald how to get links on a shoestring budget. He suggests looking through old magazines for keywords and if the site is helpful, contact the editor to ask for usage. Watch the video for much more including how you can use YouTube for branding.
SES New York 2008: Ofer Ronen
Ofer Ronen, the CEO and Co-Founder of Sendori, spoke with Mike McDonald about his company at SES New York. Domain owners give Sendori permission to send its Web traffic to advertisers based upon keywords. This direct navigation process provides a way to eliminate much of the unneeded hassle for advertisers and domain owners. Find out [...]