WebProNews Videos

Just in case you are not aware, a landing page is the page that you go to after you click on a banner, search result, or email promotion. In an interview with Mike McDonald at the 25th Annual ACCM Conference, Karen Crist of Bright Cloud Marketing explains the differences between a good landing page and a bad one. A bad landing page is too complex and makes it unclear what the consumer is supposed to do. A good landing page allows the consumer to make the action very easily. For more information on landing pages, tune in to the WebProNews interview with Karen Crist. Tags: ACCM, ACCM 2008, Advertising, Bright Cloud Marketing, Karen Crist, landing page, Mike McDonald, Search, SEO

Mike McDonald had the chance to talk to Scott Brinker about his company, ion interactive. The post-click marketing company is designed to help you know what to do after you win the click. Brinker explains that it requires creativity, but then produces more involvement and action from users. Catch the full interview for more information, right here on WebProNews. Keep watching WebProNews for more video coverage from SES New York 2008. Tags: ion interactive, landing page, Mike McDonald, post-click marketing, Scott Brinker, SES, SES New York

President of SiteTuners, Tim Ash spoke with WebProNews at the 2007 Search Engine Strategies Conference in Chicago. Ash gave us some information that he gave to an audience at the conference regarding landing page testing. He discusses how you need to get a user to stay on your site once they’ve visited it, [...] Tags: Kara Ratliff, landing page, landing page testing, SES, SiteTuners, Tim Ash