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Posts Tagged ‘landing page’
SES: Focus On Call To Action
After going to all the trouble of getting users to your site, you don’t want your landing page to turn them away. According to Tim Ash of SiteTuners, clutter is the most common problem with landing pages. Tim explains how you have to give users breathing space so they can focus on their main purpose for coming to the site. Get more from Tim Ash in the WebProNews video from SES San Jose.
SES: Fine-Tune Your Long Tail Marketing Strategy
How is your long tail marketing strategy doing? Does it need work? Mary Bowling of Blizzard Internet Marketing, Inc., talks to Mike McDonald at SES San Jose 2008, and gives some tips for building a strong long tail marketing strategy. She suggests making sure (1) that your Adword groups are tightly focused and (2) that you are sending people to the correct landing page. Watch for more from Mary Bowling in the WebProNews interview.
Landing Pages: Good vs. Bad
Just in case you are not aware, a landing page is the page that you go to after you click on a banner, search result, or email promotion. In an interview with Mike McDonald at the 25th Annual ACCM Conference, Karen Crist of Bright Cloud Marketing explains the differences between a good landing page and [...]
SES New York 2008: Scott Brinker
Mike McDonald had the chance to talk to Scott Brinker about his company, ion interactive. The post-click marketing company is designed to help you know what to do after you win the click. Brinker explains that it requires creativity, but then produces more involvement and action from users. Catch the full interview for more information, [...]
SES Chicago 2007: Tim Ash of SiteTuners
President of SiteTuners, Tim Ash spoke with WebProNews at the 2007 Search Engine Strategies Conference in Chicago. Ash gave us some information that he gave to an audience at the conference regarding landing page testing. He discusses how you need to get a user to stay on your site once they’ve visited it, [...]