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Posts Tagged ‘Landing Pages’
Fixing Broken Landing Pages
Does your landing page seem to be broken? Although it looks great, maybe it isn’t producing many conversions. According to Tim Ash of SiteTuners, the best way to increase those conversions is to make sure the landing page is achieving its goals.
Guarantee Conversions on Your Landing Pages
Given the economic environment we are all living in, businesses cannot afford to not have their landing pages convert. In this video from SES NYC, Tim Ash gives two distinct ways to ensure that they will convert. The first is to apply the best practices to it and the second is to ask your audience.
SES: Landing Page Effectiveness in a Poor Economy
Money is tight for most everyone due to the poor state of the economy. As a result, many marketing budgets are being cut especially in the area of landing page optimization. To get the most out of your money, Alissa Ruehl of Apogee Search suggests cutting back on bringing in more traffic and instead, using that money to better leverage the traffic you already have. To hear more from Alissa, watch the WebProNews interview from SES San Jose.
SES: Improving Conversion Rates
Landing pages can make or break a site, and no one wants that second situation to occur. In this interview with Mike McDonald, Frans Keylard, the director of optimization at Widemile, shares some tips that should help improve conversion rates.
Sticking The Landing Page
With keyword bid prices going up, the new focus of SEO is less mass transit and more chauffeur service. You’ll have to excuse our metaphors; SEO is less about maximizing traffic, and more about converting traffic. In this video, RAMP Digital’s Jonathan Mendez explains how segmentation of audience, thorough testing of a landing page, and [...]
Conversions aren’t ‘Artsy Kinda Magic Stuff’
It’s not juju or mojo or voodoo or fairy dust that makes a search ad or landing page convert. It’s not a question of kittens versus dogs, or babies versus babes to connect on the right level with the right customer. Believe it or not, there’s a science behind it, with numbers and graphs and [...]
Landing Pages 2.0
Once a potential customer is in the door, your next trick should be keeping the customer on your side of the door long enough to purchase something. A good landing page—the page a searcher finds after clicking a search ad—is a vital part of that process. In this video, Ion Interactive president and CTO Scott [...]
SES San Jose: Tim Ash, President of SiteTuners.com
WebProNews caught up with the President of SiteTuners.com, Tim Ash to discuss landing pages. Ash discusses tips on how to gain traffic to your page and conversion rates. He also talks about how to implement tuning and highlights collecting enough data before the implementation process. For more details from SES San Jose [...]