Embracing Real-Time Marketing

Real-time search is on everyone’s mind these days.

What’s Happening with Social Media and Business?

Chris Brogan and Lee Odden have been teased about their striking resemblance to each other, so WebProNews decided to feed to the humor and interviewed them together. Both Lee and Chris are a lot of fun, and they are also very knowledgeable in the Internet marketing industry. In this video from PubCon South, the two discuss social media and where it fits into marketing.

PubCon: Pulling Your Reputation out of the Gutter

When you put yourself or your company out in the public eye, it is inevitable that you will receive criticism from at least someone. And people can just be down right cruel! However, putting yourself out there is a part of business, and you just have to learn to properly manage, monitor, and protect your reputation.

Constantly monitor your company, content, brand, product, and employees because if there happens to be a problem, you can address it immediately. When a negative comment or result (or whatever your case may be) occurs, your first priority should be to determine whether it is legitimate or not.

BlogWorld Expo: Integrating SEO into New Media

There were some people at this year’s BlogWorld Expo that voiced their beliefs against SEO. Lee Odden of TopRank Online Marketing was quick to prove them wrong as he tells Abby Johnson. Lee explains how some people can get traffic through advertising or because they are already famous, but everyone else needs SEO. Catch more from Lee Odden, right here on WebProNews.

SES San Jose: Lee Odden on Large Scale SEO

WebProNews had a chat with Lee Odden, the CEO of TopRank Online Marketing, about SEO on a corporate level. Not only does it involve traditional SEO, but it also includes ongoing training. Watch the full story on WebProNews for more details.

Implementing SEO For Your Business

When taking a marketing campaign online, ranking well in the search engines is vital to your long-term success. The days of merely submitting content to the search engines is long gone, and the practice of search engine optimization (SEO) has taken over as the method of choice for implementing strategies to achieve the best possible [...]

SES: Pioneering The Participatory Web

“Floundering” might be a word used to describe traditional PR folks attempting to navigate the obstacles of not only the participatory web but even the Internet in general. In a way, it’s sad to watch giants (like WalMart) get the simple concept of blogging so monumentally wrong, drastically weaving to and fro in a vain [...]

PubCon: Fishkin, Odden and Malicoat Talk SEO/SEM

Rand Fishkin, Lee Odden, Todd Malicoat - three of the more influential names in the SEO world - took out time to chat with Mike McDonald of WebProNews at last week’s PubCon about some of the important aspects of search engine optimization and marketing that webmasters may not always bear in mind when tailoring their [...]