What if PageRank Never Existed?

At the recent Search Marketing Expo (East), WebProNews had a discussion about how linkbuilding has changed in the past ten years or so, with one of the linkbuilding game’s earliest players - Eric Ward.

Link Building Tips And Trends

It’s a rare person who will claim that his or her business couldn’t use more links. The best ways to get links have been known to change, though, and Debra Mastaler was good enough to give her views on the subject during an interview at SMX West.

PubCon: Social Media Strategies for Link Building

Eric Enge of Stone Temple Consulting in the above WPN video encourages people to “think big” when using social media to build links. This practice is not only for large companies, but should be applied to small businesses also. Just because you’re small doesn’t mean you can’t accomplish big things.

Your social media strategy should include a specific angle. Have a goal from the beginning and don’t wander from it. If you keep a steady focus, you will be able to build upon it.

Link Building with a Twist

Are you on a tight budget but need links? If so, today’s your lucky day! At the 25th Annual ACCM Conference, David Patterson of Elbrus Consulting tells Mike McDonald how to get links on a shoestring budget. He suggests looking through old magazines for keywords and if the site is helpful, contact the editor to ask for usage. Watch the video for much more including how you can use YouTube for branding.

What’s in a Good Link?

According to Stephan Spencer of Netconcepts, a good link is in the main body of the page, looks natural, is not all over the page, and is earned through merit. Stephan also discusses the difference between a commercial relationship of link building and Google’s argument on paid links. Catch all that and more in the WebProNews video from the 25th Annual ACCM Conference.

Realistic Link Building

Link building can be a grueling and demanding course of action. However, did you know there are measures you can take offline that will help in the link development process? In an interview with Mike McDonald at the 25th Annual ACCM Conference, Rhea Drysdale of Less Everything explains how this can be done. She says [...]

Going Beyond Paid Linking

Seth Besmertnik talks about how you can build links and what you should look for in the process.

Small Business Marketing Unleashed: Debra Mastaler

Everyone can always use link building tips and Debra Mastaler, the President of Alliance-Link gave us several. Debra spoke to WebProNews Reporter Abby Prince at Small Business Marketing Unleashed in Texas. She explains that one should begin their link building campaign by establishing their credibility. Debra also discusses tools that she recommends using. Catch all [...]

SES New York: Bad Links Confuse Google… Fix Them!

Dixon Jones, the Managing Director of Receptional LTD, and Mike McDonald discussed link building during the SES show in New York. Jones spoke about the reputation, quality, and quantity of links and the various aspects of each. He explains how bad links confuse Google and the other search engines. Catch his advice in the [...]

PubCon Las Vegas 2007: Michael Rotkin of SEOChampion.com

At PubCon Las Vegas 2007, Mike McDonald of WebProNews spoke with Michael Rotkin, the CEO of SEOChampion.com, about his current projects. Rotkin said he is focusing on link building and working with many local charities and organizations. He explained the differences between mobile search and traditional Web search. Catch the full interview including Rotkin’s explanation [...]