PubCon: Buying and Selling Links, Good or Bad?

The Linkfluence session at PubCon reportedly had a packed out house with many opinions. We already brought you Aaron Wall’s take on the infamous link buying subject, and now we’re going to delve into Rand Fishkin’s ideas on the subject.

Here’s the question that causes so much debate: Is link buying good or bad? Which is it?
If you are selling links and making money, then it seems to be working out “good” for you. Another scenario in which it seems to be “good” is when you are purchasing links and your ranking is improving.

PubCon: How to Buy Links without Getting in Trouble

Link buying has been a touchy subject for quite some time. Obtaining links the natural way is ideal, but sometimes link buying is necessary in order to get your business recognized. It’s challenging since Google frowns upon the practice.

Google doesn’t approve of a cash exchange type of purchase, but an indirect approach is accepted. Buying indirectly helps you to get a good link but with a low risk.

PubCon Las Vegas 2007: Rand Fishkin of SEOmoz

WebProNews spoke with Rand Fishkin, the CEO and Co-Founder of SEOmoz.org, at PubCon Las Vegas 2007. Fishkin discusses the prevalence of link buying. He suggests building a marketplace all the search engines approve of and one that contains paid reviews. Fishkin also explains his recent blog post in which he talked about a few Google [...]