Ranking Factors That Matter

Rand Fishkin of SEOmoz talked with us about ranking factors, but took a different approach than Laura Lippay of Yahoo. Experts are quick to offer advice on how to get your site to rank well, but does their advice match the data? What the data shows is what really matters.

Discover Who Links to You

Links are invaluable in the world of online marketing whether you work solo or for a big corporation. Building links and relationships is a very time consuming process. After all that dedication, you’d naturally want to see what kind of buzz that you and your company are generating through links.

PubCon: Buying and Selling Links, Good or Bad?

The Linkfluence session at PubCon reportedly had a packed out house with many opinions. We already brought you Aaron Wall’s take on the infamous link buying subject, and now we’re going to delve into Rand Fishkin’s ideas on the subject.

Here’s the question that causes so much debate: Is link buying good or bad? Which is it?
If you are selling links and making money, then it seems to be working out “good” for you. Another scenario in which it seems to be “good” is when you are purchasing links and your ranking is improving.

PubCon: Understanding How the Big Boys Operate

Did you ever wonder how large companies keep up with all the pages on their websites? As he explains in the above video, Bill Hunt of Global Strategies knows all about this since IBM is one of their clients. First, know whether or not the search engines are indexing all your pages. If they aren’t, then you need to check a few things out. Make sure you have a sitemap that is working correctly, and check your own spider to make sure you’re being seen. Also, look at your combined PPC and organic data to find out what is converting and what is not.

PubCon: Creating Link Bait

Link bait attracts people to your site and has the ultimate goal of gaining links from those viewers. Bill Hartzer of Vizion Interactive offers up some advice for link baiting in the above WPN video. For starters, he says you should focus on a specific industry or topic. Produce good and interesting content that people want to know about.

PubCon: How to Buy Links without Getting in Trouble

Link buying has been a touchy subject for quite some time. Obtaining links the natural way is ideal, but sometimes link buying is necessary in order to get your business recognized. It’s challenging since Google frowns upon the practice.

Google doesn’t approve of a cash exchange type of purchase, but an indirect approach is accepted. Buying indirectly helps you to get a good link but with a low risk.