WebProNews had the opportunity to talk with Ashish Arora, the Vice President and General Manager of Logitech Digital Home to learn more about Logitech’s role in this innovation. Arora shares that Logitech became involved with Google TV because it wanted “to build a new presence in the living room that consumers have never had before.”

Although Logitech is known for devices such as mice and keyboards, the company has actually been innovating in the living room for quite some time. According to Arora, the company could take all the experiences it built around the PC and now offer them in the living room through Google TV.

Logitech, specifically, brings its companion box to Google TV, which allows easy access to HDTVs with HDMI-enabled set-top boxes. The companion box includes Logitech’s Harmony remote control technology and also comes with a remote control that has both keyboard and remote control capabilities.

Many times throughout the interview, Arora expresses Logitech’s excitement around the openness of Google TV.

“It’s a great time for consumers, for people to really enhance their current TV watching experience with Google TV,” he says.

Google TV is scheduled to be available this fall.

As a former employee of Microsoft, Jeremiah said the search team is constantly working to improve the “depth and abilities to recognize new content” and believes they are making the “right” changes with Bing. Although time holds the only answer to whether people will truly accept Bing, people within the search industry are encouraged by Microsoft’s effort. So many businesses depend on Google to make money, and therefore the industry would like to see diversity brought to the table.

The second most popular topic at SMX Advanced was the issue regarding PR Sculpting and nofollow with Google. We first told you about the debate in our interview with Stephan Spencer. In a nutshell, it appears that the risky practice of PR sculpting is not as valuable as it once could be and the way Google views nofollow is also evolving. Matt Cutts did try to clarify Google’s position in a blog post here.

According to Jeremiah, he doesn’t see this impacting SEO in the short term. He also stresses the importance of testing and looking at analytics. How do you feel about this situation? Do you believe this will heavily impact your SEO efforts?