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Posts Tagged ‘Management’
Social Media’s Bad and Ugly Side
With so many positive aspects of social media, it’s hard to think that there could be a downside. But unfortunately, there are current trends that reveal both a bad and ugly side to social media. At BlogWorld, Patrick O’Keefe, the Founder of the iFroggy Network, spoke with WebProNews and explained how a couple of these trends could lead to serious problems.
A Cup of SEO Alphabet Soup
Often times, the topics at conferences are almost too narrow and the C-level attendees struggle to see the big picture. SES New York tried to solve that problem by dedicating an entire track of sessions to C-level executives and their understanding of the industry. Amanda Watlington presided over one of those sessions and as she explains in this video, told the attendees how to manage their search efforts strategically.
Don’t Forget to Manage Social Media
It’s no secret that businesses are becoming increasingly involved in social media. There are tremendous opportunities in the social space and as Lisa Buyer of The Buyer Group says in this video, social is not going anywhere.
SMX West: Time Management Tips for Search Marketers
Search marketers understand the trite expression “time flies” all to well. David Wallace of SearchRank especially relates to this since he writes for 7 blogs, runs a full-service SEM firm, manages employees, deals with clients, and is very active on Twitter and social media. Sound familiar to anyone? In this video, David explains how he manages his responsibilities to maximize productivity.
SES Chicago: The Importance of Executing a Campaign
Out of all the people we talk to about any campaign whether it is marketing, SEO, PPC, or whatever else, they all tell us to set goals and keep those goals in mind throughout the entire campaign. While that is very true, Todd Friesen in the above video explains how more times than not, that goal seems to override the execution of your campaign.