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Metrics, Analytics, Social Media, SEO, SEM - for insiders within the search industry, these words are a typical component of everyday conversation. But what do these things actually mean for the small to medium size business? How can mid-level companies take high-end concepts and apply them to their respective marketing strategies? The answers to these [...] Tags: Conferences, Conventions, Mark Fouts, PubCon, Search Engine Marketing, Search Engine Optimization, SEM, SEO