iEntry 10th Anniversary
RSS
Feedback-
RSS Feed
Subscribe to our feed.
Pages
-
Categories
Posts Tagged ‘Marketing’
Time to Get Serious about Social Media
According to Chris Brogan, the President of New Marketing Labs, we have all been playing around with social media for far too long. It is his hope that users stop being amateurs and really get serious and take it to the next level.
Is There a Wrong Way to Use Twitter?
According to Guy Kawasaki, the Co-founder of Alltop, the best way to use Twitter is for marketing. He is anything but shy when it comes to his love and usage for the microblogging service. However, not everyone agrees with his stance. He has especially received criticism from the SEO community.
Avoiding the Social Media Game
#FollowFriday began as a trend in January of this year, but unlike most trends, it stuck. WebProNews spoke with Micah Baldwin, the creator of #FollowFriday, about the trend’s humble beginning. He simply wanted to bring a couple of his friends together that hadn’t previously met or interacted. He said he thought he would try a “recommendation thing and it blew up,” to say the least.
Marketing Tips for Social Media
Tamar Weinberg is no stranger to the social media community. Because of her high regard in the space, she recently wrote a book entitled The New Community Rules: Marketing on the Social Web. Her book explains the importance of social media and how it can be effectively utilized.
PayPerPost Founder on FTC Guidelines
Earlier this month, the FTC released released revisions to their Guides Concerning the Use of Endorsements and Testimonials in Advertising. The guidelines hope to regulate how advertisers utilize endorsements by consumers, experts, organizations, and celebrities, but they have created quite a stir within the blogosphere.
Using Facebook and Twitter to Stand Out
Facebook and Twitter have changed the online marketing arena tremendously. But since each platform has so many users, how can marketers get their message out? Relationship Marketing Specialist Mari Smith says marketers can stand out by “choosing a single area of focus.”
Improving Your Competitive Intelligence
At this point in time, most businesses realize their need for analytics. While it is important to know what your own site is doing, it is also equally important to know what the competition is doing. Learning what your competitors are doing right and wrong will help your own business grow and succeed.
How Interactivity Engages Consumers
Have you had the privilege to engage with a Coca-Cola interactive vending machine? It’s a pretty impressive device. Aside from its stunning design, it also makes purchasing a coke both a fun and enjoyable experience.
The Value of Video Branding
Although online video has been around for some time now, it has seen extensive growth in the past couple of years. Based on research from comScore, YouTube is even the second largest search engine following Google. According to Kevin Ryan, CMO of WebVisible, marketers have finally realized their need to utilize video.
Pricing Solution for Consumers and Retailers
Although the economy is said to be improving, consumers are keeping a close eye on their pocketbooks this holiday season, which could mean bad news for retailers. However, Price Protectr offers a solution that will make both retailers and consumers happy.