iEntry 10th Anniversary
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Posts Tagged ‘Marketing’
Using Facebook and Twitter to Stand Out
Facebook and Twitter have changed the online marketing arena tremendously. But since each platform has so many users, how can marketers get their message out? Relationship Marketing Specialist Mari Smith says marketers can stand out by “choosing a single area of focus.”
Improving Your Competitive Intelligence
At this point in time, most businesses realize their need for analytics. While it is important to know what your own site is doing, it is also equally important to know what the competition is doing. Learning what your competitors are doing right and wrong will help your own business grow and succeed.
How Interactivity Engages Consumers
Have you had the privilege to engage with a Coca-Cola interactive vending machine? It’s a pretty impressive device. Aside from its stunning design, it also makes purchasing a coke both a fun and enjoyable experience.
The Value of Video Branding
Although online video has been around for some time now, it has seen extensive growth in the past couple of years. Based on research from comScore, YouTube is even the second largest search engine following Google. According to Kevin Ryan, CMO of WebVisible, marketers have finally realized their need to utilize video.
Pricing Solution for Consumers and Retailers
Although the economy is said to be improving, consumers are keeping a close eye on their pocketbooks this holiday season, which could mean bad news for retailers. However, Price Protectr offers a solution that will make both retailers and consumers happy.
Incorporating “True” into Your Business Model
What is true virality? According to Ben Huh, CEO and Founder of The Cheezburger Network, it is the concept that people reach when they come to the conclusion that they understand something “collectively” and not “explicitly.” The idea behind “true” is thinking about other people’s wants and needs and fulfilling them.
Using Creativity to Grow Your Email List
Although email marketing is one of the oldest forms of Internet marketing, it is still one of the most effective marketing strategies. Growing a valuable email list is a challenging process, but as Colby Cavanaugh of ExactTarget explains, marketers must be creative and integrate popular media into their email marketing campaigns to be successful.
Taking Advantage of Direct Digital Marketing
According to the Business Dictionary, direct marketing is defined as “contacting and influencing carefully chosen prospects with means such as telemarketing and direct mail advertising.” However, as a result of the digital age, direct marketing has a new aspect called direct digital marketing.
Retailers’ Guide for Social Media
Social media has had a tremendous impact on traditional business standards. We are now even seeing retailers embrace social media trends. But as Vib Prasad of 1-800-Flowers tells WPN, there are several factors retailers must consider as they embark on social media efforts.
Mobile Commerce: Are You Ready?
It is clear that mobile will be a very present player in many industries in the future and the ecommerce industry is no exception. Many retailers have already jumped on the bandwagon, but there are others who are still hesitant. As Ted Hong of Fandango explains, that hesitancy is not necessarily bad.