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Posts Tagged ‘Measurement’
comScore: Your Source for Digital Information
In order for a business to be successful, it has to track, measure, and analyze various aspects of its business. Since most businesses are not capable of doing this alone, there are sources such as comScore available to offer solutions in these areas.
Traditional Media Vs. Digital Media
Although we consider ourselves on board and moving with the digital age, there are some areas that are taking longer to evolve. One such area is the transition of traditional media metrics online. Most marketers realize the need to integrate online, but struggle with the actual process.
SES Chicago: The Importance of Executing a Campaign
Out of all the people we talk to about any campaign whether it is marketing, SEO, PPC, or whatever else, they all tell us to set goals and keep those goals in mind throughout the entire campaign. While that is very true, Todd Friesen in the above video explains how more times than not, that goal seems to override the execution of your campaign.
The Panama Measure Is?
Yahoo presented its new ranking model to the search community three weeks ago. This model came with new advertising grouping, geo-targeting, and quality score features. ComScore stared measuring the week ending in February 4, 2007 before Panama’s launch. ComScore looked at the sponsored search click-through rates before Panama, and then the click-through [...]