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Posts Tagged ‘Media’
New Hope for Publishing Industry?
A recent report from the NAA and Nielsen Online reveals that one-third of all Internet traffic is going to newspaper websites. Does that data surprise you considering the current struggles of the newspaper industry? Maybe traditional media finally understands what works online.
More Than a Search Engine
It is clear that the Web has evolved over the past few years into a multimedia platform. As a result of that evolution, LeapFish launched as a search engine in November of 2008. As Mark Kithcart of LeapFish explains, the company wanted their search engine to integrate multimedia directly into their search results.
Gaining C-Suite Recognition
One of the hottest topics at industry events of late has been the great divide between the C-suite and digital marketers. At the recent SES San Jose conference, OgilvyOne CEO Brian Fetherstonhaugh reportedly gave the startling statistic that the average CEO spends 1.8 percent of their time on search.
Bringing Search and CMOs Together
There is a growing need to connect the search industry to CMOs. At this point, CMOs are not engaged with search and yet they control the money. According to Brian Fetherstonhaugh of OgilvyOne Worldwide, the search industry needs to understand how CMOs think and also understand how to speak their language.
Consumers Frustrated with Online Advertising
At Fortune magazine’s Brainstorm Tech conference last week, several large media companies admitted that the future success of advertising would be a result of reaching customers online. The advertising market has clearly suffered during the recession and ad budgets are continuing to be cut. Therefore, media companies have had to reassess their objectives and now believe that targeted Internet marketing is the solution to their advertising woes.
Twitter to Get a Nobel Peace Prize?
If you haven’t yet heard, rumors really are going around about Twitter getting a Nobel Peace Prize. It all started when former Deputy National Security Advisor Mark Pfeifle suggested it in an interview with Fox News. At first, most people scoff at the idea, but is it really that far out in left field?
Where Does Social Media Fit into Mass Media?
Social media has produced a whole new era of media. But what does it mean for traditional media? It’s no secret that the newspaper industry is suffering, but does that indicate that doom is coming to all other traditional media outlets? Social media expert Chris Brogan does not believe traditional media will go away but sees social and traditional media will work together in the future.
Proof That Social Media Efforts Pay Off
Arianna Huffington launched the Huffington Post as a news content and blog site in 2005. The site quickly became a strong advocator of community engagement and involvement thus turning it into a social news site. James Smith, the Chief Revenue Officer of HuffPost, credits the success of the site to that social evolution.
What’s Killing the Newspapers?
As ironic as it may be, newspapers are currently topping their own headlines. Well-known newspapers such as the New York Times, Chicago Tribune, and the Los Angeles Times are not only downsizing employees, but are also cutting sections and features from their publications. While the newspaper industry appears to be dying, the news itself is actually flourishing in other forms.
Social Media and Online Video Top Growth Charts
Nielsen Online and Ad:Tech joined together to create a landscape report looking at the global online media. The report compiles Nielsen Online data in the areas of online video, social media, audience, mobile, and more.