» Merchants

Daily Deals' Predictions, Trends, and Speculations

Abby Johnson — Thu, 15 Sep 2011 13:59:55 +0000

With daily deals continuing to be all the rage, there are a lot of theories regarding their future. In fact, Mary Song, the CEO of Yuupon, which is a travel discount site, made 6 predictions about the daily deals’ space this summer. Interestingly, some of them are already coming true.

For instance, she predicted that Facebook Deals would not become a major contender in the space, and not long ago, Facebook announced that it was discontinuing its product. Facebook is, however, continuing its check-in deals program. Song told us that it has potential since it could help merchants build loyalty programs and drive revenue.

Her other predictions include speculations about merchant control, mobile vouchers, consolidation in the marketplace, and travel deals.

New Advertising Solution for Retailers

Abby Johnson — Mon, 28 Sep 2009 16:00:47 +0000

Permuto launched during the Shop.org Annual Summit last week. WebProNews talked with Permuto CEO and Co-Founder Shaukat Shamim to find out about their flagship product ShopperConnect and how it helps retailers get the most ROI out of their ad spend.

Online display advertising has, traditionally, not been very measurable. Shamim however explains how ShopperConnect combines the effectiveness and measurability of search engine marketing to online display advertising. The advertising platform helps merchants put their ads in front of past, current and, most importantly, new customers.

Since the company is focused on reaching the needs of retailers, Shamim says their solution provides them with a different reach than the major search players provide.

To learn more about Permuto and their advertising platform, visit their site.

Challenges for Multichannel Merchants

admin — Mon, 02 Jun 2008 14:33:52 +0000

As Amanda Watlington of Searching for Profit tells Mike McDonald at the 25th Annual ACCM Conference, multichannel merchants have a difficult time unifying their catalog and their website. Customers are used to seeing flowery descriptions and graphics in the catalog, and for search purposes, the website just cannot be that flamboyant. Another layer that the merchant must deal with is affiliates and all the complexity that comes with them. Watch as Amanda Watlington discusses these challenges, only on WebProNews.