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Posts Tagged ‘Metrics’
Yahoo Reveals SEM of Re-Brand
Near the end of September, Yahoo began a new branding campaign in an effort to re-shape the Internet giant’s image. WebProNews caught up with David Roth, the Director of Search Marketing at Yahoo, to talk about the re-brand and specifically, the paid search element of it.
Understanding Online Metrics
Although many marketing budgets are being cut tremendously as a result of the economic downturn, one area of marketing that is remaining strong is search marketing. The reason for this is because search marketing efforts are easily measured.
Finding SEO Metrics That Matter
Most companies track rankings, traffic, backlinks, conversions, sales, repeat visitors, etc. While those metrics are important, do they honestly reflect your business’s marketing opportunities? In this video, Mike McDonald interviews Seth Besmertnik of Conductor who shares some important information regarding metrics.
Getting More From Pay Per Click Marketing
Many people simply measure immediate conversions, but as Kevin Lee discusses at ACCM in 2008, there’s much more that needs to be measured.