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Posts Tagged ‘Microsoft Vista’
Video Ads Account For 371 Million Dollars
Borrell Associates conducted a report showing all local online video advertising will account for 371 million dollars this year, totaling five percent of online ad spending. “The New Frontier: Local Online Video Advertising” report estimates in 2012 that amount will go up to 5 billion dollars and account for 35%. Competition among [...]
Putting a Spanner in Search Engines
The global launch of Vista last week could pose a new challenge for advertisers. The program has an inbuilt search facility that enables users to bypass popular search engines. Advertisers could find themselves being bypassed, but it’s expected that Microsoft would also have a plan to allow advertisers to access search terms in the program.
Rick [...]