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Posts Tagged ‘Microsoft’
Bing’s Semantic Approach to Search
At the early part of the summer, Microsoft launched its new search engine Bing, also known as the “decision engine.” As Mark Johnson of Bing explains, the search engine tries to determine the searcher’s intent or semantics in order to speed up the decision-making process.
Finding the Point of Conversion
In online advertising, it is sometimes difficult to pinpoint the exact action that prompted a search and thus a conversion. There are many factors to consider such as the size of the ad and the media types that were used. One variable that is sometimes overlooked but is very important is recency, as James Colborn of Microsoft Advertising pointed out.
And Then There Were Two
Yahoo and Microsoft have finally partnered in a search agreement. A deal has been anticipated ever since Microsoft tried to buy Yahoo for 44.6 billion in early 2008. This current proposed deal however, looks nothing like that original offer. The companies have not disclosed all financial terms of the deal, but it does not appear that Yahoo received any upfront payment.
Businesses Not So Eager for Windows 7
ScriptLogic recently conducted a survey to learn how businesses and IT administrators will accept Windows 7. The software manufacturer of Microsoft Windows-based networks found that most businesses are not in any hurry to adopt the new release.
Google’s OS to Challenge Microsoft?
Googlers Sundar Pichai and Linus Upson announced on Wednesday that the company was embarking on a new project: the Google Chrome Operating System. After the Web browser launched last year, many people anticipated a Google OS as the company’s next move.
Is the Search Industry Heating Up?
A lot has been happening in the search industry over the last year. Google is still the dominant player, but Yahoo and Microsoft are still fighting for the top. Is there hope for the other engines?
Google PR Sculpting and Nofollow Debate Revisited
SMX Advanced 2009 turned out to be a great show, and as always, it held some excitement. The two most exciting occurrences at the show were Microsoft’s new search brand Bing and the debate that broke out over Google’s PageRank Sculpting and nofollow practices. WebProNews spoke with Jeremiah Andrick to get his perspective on both issues.
Up Close and Personal with Bing Team
The buzz around the announcement of Microsoft’s new search brand Bing is still going strong. Users are commenting on everything from Bing’s interface to the quality of the results. WebProNews caught up with Bing team members Nathan Buggia and Ramez Naam to get some first-hand information on the engine.
Live Search, Kumo, and Now Bing?
Just before SMX Advanced kicked off, Microsoft announced its new search engine Bing. So, you can only imagine what a hot topic it was at the show. People had many opinions consisting of good, bad, and indifferent reactions to the search engine.
Update on the Paid Search Marketplace
We hear and talk all the time about the evolution of the search market and the opportunities that it brings. In this video specifically, James Colborn of Microsoft talks about the opportunities created for advertisers in the area of paid search.