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Posts Tagged ‘Mike McDonald’
The Search for the Real Conversation
When you look at current trends in search, you must also look at the roles social media and real-time search are currently playing in the industry. As Mike Grehan of Incisive Media researched his thought paper, “New Signals to Search Engines,” he looked at these very areas.
What if PageRank Never Existed?
At the recent Search Marketing Expo (East), WebProNews had a discussion about how linkbuilding has changed in the past ten years or so, with one of the linkbuilding game’s earliest players – Eric Ward.
How Yahoo’s Giving Advertisers More Control
At the recent SMX conference, WebProNews talked with Yahoo’s David Miller about the company’s paid search efforts in terms of what the company has in the pipelines for conversion improvement, user control, etc.
Is Your Site Secure?
The Internet is an amazing place, but it can also be very dangerous. Many times, webmasters are so focused on issues such as duplicate content that they neglect to properly secure their site from hackers and spammers. According to Sasi Parthasarathy of Bing, security is extremely undervalued, especially, since it could make or break a business’s credibility on the Web.
Improving Your Competitive Intelligence
At this point in time, most businesses realize their need for analytics. While it is important to know what your own site is doing, it is also equally important to know what the competition is doing. Learning what your competitors are doing right and wrong will help your own business grow and succeed.
The Value of Video Branding
Although online video has been around for some time now, it has seen extensive growth in the past couple of years. Based on research from comScore, YouTube is even the second largest search engine following Google. According to Kevin Ryan, CMO of WebVisible, marketers have finally realized their need to utilize video.
Collecta’s Approach to Real-Time Search
Real-time search is one of most talked about topics of late. As a result, real-time search engines are popping up all around. One of the most popular of those real-time search engines is Collecta.
Surprise Announcements from Search Engines
Each conference has its share of announcements, but SMX East had a couple of surprise revelations directly from the search engines. The first announcement pertains to the canonical tag that WebProNews first told you about in February of this year.
Incorporating “True” into Your Business Model
What is true virality? According to Ben Huh, CEO and Founder of The Cheezburger Network, it is the concept that people reach when they come to the conclusion that they understand something “collectively” and not “explicitly.” The idea behind “true” is thinking about other people’s wants and needs and fulfilling them.
Make the Most of Your SEO
Back in March of 2008, Rand Fishkin wrote a blog post in which he indicated that Google uses the first link between any two pages that is found in the source. The post puzzled many people including Ray “Catfish” Comstock of BusinessOnLine.