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Posts Tagged ‘Mike McDonald’
Incorporating “True” into Your Business Model
What is true virality? According to Ben Huh, CEO and Founder of The Cheezburger Network, it is the concept that people reach when they come to the conclusion that they understand something “collectively” and not “explicitly.” The idea behind “true” is thinking about other people’s wants and needs and fulfilling them.
Make the Most of Your SEO
Back in March of 2008, Rand Fishkin wrote a blog post in which he indicated that Google uses the first link between any two pages that is found in the source. The post puzzled many people including Ray “Catfish” Comstock of BusinessOnLine.
Understanding Bing’s Toolbox
Before Bing launched, many people speculated what it would offer. Webmasters, developers, and advertisers were primarily concerned with the Toolbox. As Rajesh Srivastava of Bing tells WebProNews, there were three important principles that Bing wanted to convey with their Toolbox.
Canonical Tag Vs. 301 Redirect
Is the canonical tag a better option than a 301 redirect? As Greg Grothaus of Google explains, the 301 redirect was the previous recommendation for duplicate page situations. However, that doesn’t mean that it is always the best option. The 301 redirect is primarily on the server side and transfers all the traffic from one page to another page permanently.
Creating a Self-Service Sales Cycle
What happens if your onsite analytics look good, but you still aren’t drawing conversions? Bryan Eisenberg of FutureNow encountered that very situation when he was approached with a site that sells kayaks. He found that the problem was not with the individual pages on the site, but instead, with the actual process leading up to the conversion.
How to Communicate with CMO
The barrier between the C-level executives and the junior associates at companies has been a popular topic at recent industry events, specifically regarding the areas of SEO, SEM, and social media. Kevin Ryan, the CMO for WebVisible, shares his interesting perspective with WPN since he is also a well-respected individual within the search industry itself.
Finding Marketing Value in YouTube
With more people being drawn to video content, everyone is trying to capitalize on video sharing sites such as YouTube. There is, however, one problem: it isn’t always easy. Greg Jarboe is hoping to help marketers in this area with his new book entitled: YouTube and Video Marketing: An Hour A Day.
New Hope for Publishing Industry?
A recent report from the NAA and Nielsen Online reveals that one-third of all Internet traffic is going to newspaper websites. Does that data surprise you considering the current struggles of the newspaper industry? Maybe traditional media finally understands what works online.
Google’s New Fight: Sponsored Blogging
It looks like Google could have a fight on its hands as sponsored blogging and tweeting are becoming increasingly popular. The search giant has always taken a very strong stand against the controversial topic of paid links and although the debate has quieted in recent years, Michael Gray believes it is about to get revived and expanded upon.
Do-It-Yourself Search Engine Marketing
Anne Kennedy and Mikkel Svendsen have joined forces in an effort that provides users with a self-service product for search engine marketing. Joblr is geared toward people who do not want to be SEO experts but need help in improving their websites.