Local Search Opportunities with Bing Mobile

One area that Bing is really stepping up its efforts to better compete with the other search engines is in mobile search. Justin Jed, the Group Product Manager for Bing Mobile Search, believes in their product because it focuses on what users want.

Marketing Strategies for Mobile

As mobile devices become more and more popular, the importance mobile marketing becomes greater as well. Cindy Krum of Rank-Mobile always keeps us updated on what’s going on in the mobile market and this video from SES New York is no exception. Cindy actively promotes having only one website by making your existing website provide mobile capabilities too. The same goes with marketing strategies. Cindy suggests that businesses integrate their mobile marketing strategy into their existing marketing strategy to get the best results.

Getting Your Website Ready for the iPhone

Do you use mobile search? How many of you have an iPhone or an iPhone clone? Some of you might say you don’t want an iPhone, but I bet you would use it if you were given one. Those of you who do have an iPhone or similar device, how has your experience been with it as a Web browser?

Cindy Krum of Blue Moon Works is one of the many who believes the iPhone has changed search. Think about it, you can use your iPhone whenever you want no matter where you are to connect to the Web.

So, what does all this have to do with businesses? It is up to you to make sure your website is, for lack of better words, mobile search friendly. Does this mean that you have to set up an entirely different website just for mobile? Absolutely not. You simply need to use your existing site to reach the mobile audience.

SES: Let Mobile Search Work for You

The .mobi infatuation is losing its case, according to Cindy Krum of Blue Moon Works. Cindy explains to WebProNews how .mobi is not very valuable for SEO. She suggests moving all your mobile content to one site in order to better leverage your rankings and your .com history for mobile search. To hear more from Cindy Krum, tune in to the WPN interview from SES San Jose.

PubCon Las Vegas 2007: Michael Rotkin of SEOChampion.com

At PubCon Las Vegas 2007, Mike McDonald of WebProNews spoke with Michael Rotkin, the CEO of SEOChampion.com, about his current projects. Rotkin said he is focusing on link building and working with many local charities and organizations. He explained the differences between mobile search and traditional Web search. Catch the full interview including Rotkin’s explanation [...]

Mobile Search Race?

Mobile searches are becoming a rapidly growing market and the top search engines are looking to become the number one player in the contest. WebProNews Reporter Kara Ratliff talked with Senior SEO Analyst from Blue Moon Works, Cindy Krum about the present state and the future of mobile technology. She also talks about the possibility [...]

FAST and InfoSpace Partner for Mobile Search Service

Fast Search and Transfer (FAST) and InfoSpace have announced a partnership intended for providing an ASP mobile search service to allow carriers to stress more control over their content business models, while providing mobile search to consumers. The two companies look forward to offering mobile carriers increased practical, dependable, and relevant performance in a [...]