iEntry 10th Anniversary
RSS
Feedback-
RSS Feed
Subscribe to our feed.
Pages
-
Categories
Posts Tagged ‘Mona Elesseily’
Tailoring Ad Copy for Each Phase of the Buy Cycle
In this difficult economy, businesses do not have the time and especially the money to waste on ineffective ads. Many times, business neglect to realize that the reason for their ineffective ads could be the ad copy itself. As Mona Elesseily of Page Zero Media explains above, the process of deciding on ad copy is and should be a slow one.
SES San Jose: Mona Elesseily on her New Book
WebProNews was able to land a second chat with Mona Elesseily of Page Zero Media at SES San Jose to talk about her new book. The informative book, entitled Mastering Panama explains Yahoo’s search marketing platform. Elesseily says her book is geared at both beginners and experienced users of the platform. For more information, hear [...]
SES San Jose: Mona Elesseily on Creating Advertisements
Creating ads can be difficult, and launching a complete ad campaign is also a challenge. Page Zero Media’s Director of Marketing Strategy, Mona Elesseily, spoke with WebProNews at SES San Jose about these issues. She offers advice on creating compelling ads, embarking upon a successful ad campaign, and finding a balance between simplicity and creativity [...]
Yahoo!’s Panama Impresses
PageZero’s Mona Elesseily is arguably the preeminent authority on the Yahoo! search marketing platform and has even written a book on the subject, “The Unauthorized Yahoo! Search Marketing Handbook.” The last time we met, we’d just been given the scoop on Panama, Yahoo!’s new platform.
Mona pointed out obvious improvement, such as a redesigned (much [...]
A Deeper Look Into Yahoo! Panama
At this year’s Las Vegas PubCon, Yahoo! fully unveiled its new “Panama” search marketing platform. Mona Elesseily of Page Zero Media stopped by to chat with Mike McDonald of WebProNews about Panama and what changes and additions advertisers can expect from the new software. Mona is one of the preeminent authorities on the Yahoo! [...]