WebProNews Videos

WebProNews was able to land a second chat with Mona Elesseily of Page Zero Media at SES San Jose to talk about her new book. The informative book, entitled Mastering Panama explains Yahoo’s search marketing platform. Elesseily says her book is geared at both beginners and experienced users of the platform. For more information, hear [...] Tags: Mastering Panama, Mike McDonald, Mona Elesseily, Page Zero Media, San Jose, SES, Yahoo Search Marketing

Creating ads can be difficult, and launching a complete ad campaign is also a challenge. Page Zero Media’s Director of Marketing Strategy, Mona Elesseily, spoke with WebProNews at SES San Jose about these issues. She offers advice on creating compelling ads, embarking upon a successful ad campaign, and finding a balance between simplicity and creativity [...] Tags: Abby Prince, Ads, Mona Elesseily, Page Zero Media, San Jose, SES

At this year’s Las Vegas PubCon, Yahoo! fully unveiled its new “Panama” search marketing platform. Mona Elesseily of Page Zero Media stopped by to chat with Mike McDonald of WebProNews about Panama and what changes and additions advertisers can expect from the new software. Mona is one of the preeminent authorities on the Yahoo! [...] Tags: Mona Elesseily, Page Zero Media, Panama, PubCon, yahoo, Yahoo Panama