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Posts Tagged ‘Negative Keywords’
How Negative Keywords Could Save You Money
Negative keyword lists are a growing strategy for pay-per-click ad campaigns. The reason for that growth is simply a result of better ad targeting. According to Ken Jurina, the President and Founder of Epiar, a negative keyword is, “a term or two that exists in a phrase that triggers the search engine to display your ad when it thinks it’s relevant.”
SMX West: Win a Negative Keyword List from Epiar
For those of you launching or currently operating a negative keyword campaign, WebProNews has some great news to tell you. In this video from SMX West, Ken Jurina of Epiar tells how you have the opportunity to win 1 of 10 free negative keyword lists.
PubCon: Thinking of Launching a Negative Keyword Campaign?
Before launching a negative keyword campaign, let’s make sure everyone understands what it is. First of all, here’s a little background information on keywords. Keywords are words that search engines use to search for relevant Web pages. Negative keywords are used in keyword advertising to hinder ads from being shown when a search term contains the negative keywords.