Diagnosing What’s Wrong with Your Website

When you diagnose a problem with your website, first make sure you actually have a real problem. The most obvious indication of a problem is a traffic drop. But before you start making modifications and wasting a lot of precious time, look at your analytics to confirm that you have a real problem.

Vanessa Fox and Nathan Buggia Introduce O’Reilly Found Conference

As individuals, Vanessa Fox and Nathan Buggia have earned their respected status in the search industry. Vanessa’s list includes Google, Zillow, Search Engine Land, and most recently Nine By Blue. Nathan is currently the lead program manager for Microsoft’s Live Search Webmaster Center and has worked for a decade involved in nearly every area of web technology. Now, these great minds have come together in an effort to unite web developers with search engine optimization.

PubCon: Making Your Social Media Campaign Work

Social media has taken over. Honestly, everyone is using it now and not simply for social reasons. Companies now realize how powerful it is for raising brand awareness and engaging with customers. But a lot of money can be lost if a social media campaign is not efficiently conducted.

When you begin your social media campaign, make sure your viral content is relevant so customers can immediately associate it with your brand. Also, work closely with the search team in order for potential customers to be able to find you in their searches.

SES: Catching Up with Vanessa Fox

Vanessa Fox has been credited and recognized for creating Google’s Webmaster Central, but that’s only the beginning. As she tells WebProNews, she has been quite a busy lady since she left Google. Aside from speaking, writing, organizing conferences, and blogging, Vanessa has two new projects to add to her resume. She has launched The Jane and Robot Mission to help bring search marketers and Web developers together. She also has a new blog called Nine By Blue in which she plans to write about holistic online marketing and search analytics from a reference standpoint. Get caught up on Vanessa in the WPN video from SES San Jose.