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	<title> &#187; nytimes.com</title>
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		<title>SES San Jose: In House SEO Work</title>
		<link>http://videos.webpronews.com/2007/08/ses-san-jose-in-house-seo-work/</link>
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		<pubDate>Fri, 24 Aug 2007 17:58:39 +0000</pubDate>
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				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Abby Prince]]></category>
		<category><![CDATA[Marshall Simmonds]]></category>
		<category><![CDATA[nytimes.com]]></category>
		<category><![CDATA[San Jose 2007]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SES]]></category>

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		<description><![CDATA[Chief Search Strategist for the New York Times on the web, Marshall Simmonds spoke with WebProNews about how to create an ideal environment inside a company to improve on SEO. After a session on In House SEO Work at SES &#8230;]]></description>
			<content:encoded><![CDATA[<p>Chief Search Strategist for the <a href="http://www.nytimes.com/">New York Times on the web</a>, Marshall Simmonds spoke with WebProNews about how to create an ideal environment inside a company to improve on SEO.  After a session on In House SEO Work at <a href="http://www.searchenginestrategies.com/sew/sj07/">SES San Jose 2007</a>,  Simmonds talks about how to communicate and that in order to optimize your situation you must understand how much content you have, where it is located, and who oversees it.  He also discusses the challenges of in house SEO work.  For more details, tune into WebProNews.com.</p>
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