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Posts Tagged ‘online advertising’
Consumers Frustrated with Online Advertising
At Fortune magazine’s Brainstorm Tech conference last week, several large media companies admitted that the future success of advertising would be a result of reaching customers online. The advertising market has clearly suffered during the recession and ad budgets are continuing to be cut. Therefore, media companies have had to reassess their objectives and now believe that targeted Internet marketing is the solution to their advertising woes.
SMX West 2008: David Kidder and Dana Todd
While attending SMX West in Santa Clara, Mike McDonald of WebProNews caught up with David Kidder, the Co-Founder and CEO of Clickable, and Dana Todd, the Executive Vice President of SiteLab. Kidder explains that his company provides a Web service that makes online advertising easy. Todd, who also serves on the Board of Advisors for [...]
Yahoo has high hopes for Panama
Today could be a major turning point in Yahoo’s history. Later today, the company will launch its new online advertising system, called Panama, for all of its ad clients. After a long period of testing, Yahoo will have a system that should help it battle Google for paid search dollars.
Yahoo has lagged far behind the [...]