In this interview with Mike McDonald at the 25th Annual ACCM, Larry Becker of the Rimm-Kaufman Group defines website effectiveness as a website meeting its business goals as well as its user goals. If these goals are met, your site will get more sales. Larry mentions setting yourself apart by your selling proposition and not in the way the site operates. Find out more on making your website effective in the WebProNews interview with Larry Becker.

How do you develop a brand? In an interview with Mike McDonald at ACCM, the largest conference for catalog and Internet merchants, George Hague of J. Schmid & Assoc., tells what you should do first. He suggests knowing who your customers are and defining what your one product or service is since an effective brand is not intended to reach everyone, just your target. Watch his complete explanation right here on WebProNews.

WebProNews would like to welcome you to the 25th annual ACCM conference in Orlando, Florida. ACCM is the largest conference for catalog, Internet, and multichannel merchants. Mike McDonald and a team from WebProNews will be covering the entire show and providing information on brand development, online marketing, and a variety of other topics. Stay tuned all week for complete coverage of the show.