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Posts Tagged ‘paid search’
How Negative Keywords Could Save You Money
Negative keyword lists are a growing strategy for pay-per-click ad campaigns. The reason for that growth is simply a result of better ad targeting. According to Ken Jurina, the President and Founder of Epiar, a negative keyword is, “a term or two that exists in a phrase that triggers the search engine to display your ad when it thinks it’s relevant.”
Competitive Solution for PPC Marketers
The search advertising market is growing by leaps and bounds due to its actionable results, measurability, and effectiveness. However, as the market grows, search marketers have to continually produce new methods for staying one step ahead of their competitors.
Low-Cost Search Tactics
Although search marketing is not known as being an extremely expensive marketing endeavor, it still takes some monetary resources. Not every small mom-n-pop business has the budget to fund these efforts. Matt Van Wagner of Find Me Faster explains that, in spite of these circumstances, the Web offers every business an opportunity to be found, even with a small budget.
Keeping SEO Business Alive
The recession has had a significant impact on the business sector as a whole. Some businesses have actually seen changes for the good, while others have unfortunately, faced many difficult changes. Although the recession has not tremendously impacted the business of SEO, it has brought on a new set of challenges.
Taking Search Advertising to the Next Level
Search advertising has been a very successful business within search engine marketing. But can it be improved moving forward? Nick Fox, the Business Product Management Director of Google AdWords, thinks it can and extends three challenges to change the future of the search advertising business.
Increasing Efficiency in Conversions
As a result of the trying economy, online business optimization firm Omniture has noticed several trends in its clients’ online efforts. As Chris Zaharias of Omniture explains, their customers have recently become much more concerned with optimizing their paid search campaigns.
Discover Who Your Audience Is
How well do you know your audience? Many advertisers think they know their audience well, but unfortunately, some do not utilize all the resources that would help them know their audience even better.
Make More Money with Mobile PPC
Mobile paid search is relatively new on the scene, but it will likely see a rise in popularity with the increasing growth of mobile devices. To further prove that point, eMarketer found that worldwide mobile search advertising spending for this year is expected to be more than $596 million, which is up from the $243.7 million statistic from last year.
Tips For Getting a Good Quality Score From the Start
At SMX Advanced in Seattle, Washington, WebPronews had a discussion with Matt Van Wagner of FindmeFaster about pay-per-click campaigns, some strategies, and ad copy.
Drastic Changes in the Search Industry and More to Come
Bruce Clay began doing SEO back in 1996. That was before Google. One can only imagine the changes that have taken place since then. In the above video, Bruce recalls many of the changes that have taken place.