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Posts Tagged ‘paid search’
Drastic Changes in the Search Industry and More to Come
Bruce Clay began doing SEO back in 1996. That was before Google. One can only imagine the changes that have taken place since then. In the above video, Bruce recalls many of the changes that have taken place.
Tailoring Ad Copy for Each Phase of the Buy Cycle
In this difficult economy, businesses do not have the time and especially the money to waste on ineffective ads. Many times, business neglect to realize that the reason for their ineffective ads could be the ad copy itself. As Mona Elesseily of Page Zero Media explains above, the process of deciding on ad copy is and should be a slow one.
ABCSearch Now Advertise.com
Many in the search industry are very familiar with ABCSearch. However, a problem occurred because most advertisers outside the search industry had never heard of ABCSearch. As a result, ABCSearch transitioned all its solutions under the Advertise.com, Inc. brand.
SEM for the Big Fish in the Even Bigger Sea
There is always a lot of talk about how the little guy can make it in the big sea of search marketing, but in our interview with Marc Barach of Marin Software, he focuses on some of the challenges the large advertisers face in the industry.
Update on the Paid Search Marketplace
We hear and talk all the time about the evolution of the search market and the opportunities that it brings. In this video specifically, James Colborn of Microsoft talks about the opportunities created for advertisers in the area of paid search.
Advertising Based on Factual User Data
When Facebook launched its advertising platform back in 2007, the company received a lot of criticism from users primarily regarding Beacon. Nearly a year and a half later, users have grown accustomed to the ads and webmasters and site owners are taking advantage of the tremendous opportunities. Tim Kendall, the Director of Monetization at Facebook, walks us through Facebook’s advertising system in this video from SES NY.
SMX West: Win a Negative Keyword List from Epiar
For those of you launching or currently operating a negative keyword campaign, WebProNews has some great news to tell you. In this video from SMX West, Ken Jurina of Epiar tells how you have the opportunity to win 1 of 10 free negative keyword lists.
SES: Understanding the Long Tail
Stephan Spencer tells WebProNews how developing a long tail marketing strategy can be challenging, but how it is just as important to natural search as a paid search strategy is. The Netconcepts President and Founder suggests increasing the length of the tail and adding more height to the curve by (1) having a set of metrics to measure the long tail performance indicators and (2) knowing where the long tail ends. For more on long tail marketing strategies, check out the WPN interview from SES San Jose.
SES: The Blessing and Curse of Conversions
Did you ever think of conversions as a blessing and a curse? As Sage Lewis of SageRock.com tells WebProNews, everything is trackable online. In most cases, this is a blessing. But for those marketing efforts which do not convert, it can be a curse. For a further explanation from Sage Lewis, watch the WPN video from SES San Jose.
SES: Obtain High Performance Keywords
How do you do it? Jason Dorn of Yahoo! recommends beginning with your business and website. Jason tells WebProNews to evaluate performing keywords on your site before buying any new ones. Then move on to keyword selection tools, but be cautious in order to receive a profitable ROI. Find out more about keywords in the WebProNews video from SES San Jose.