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Posts Tagged ‘Pay Per Click’
Organic SEO and PPC: Still Undecided?
Organic SEO and Pay Per Click is a familiar topic, but why is it that a company chooses one or the other? WebProNews Reporter Abby Prince talked with Matt Bailey and David Szetela about why they only chose to use one method for their companies. David Szetela only uses PPC for his company, Clix Marketing. [...]
Organic SEO vs. PPC?
WebProNews looks into the issue of what type of optimization is best, organic search engine optimization or pay-per-click advertising. We talked with Executive Chairman and Co-Founder of Didit.com, Kevin Lee, owner of Shoemoney Media Group Inc., Jeremy Schoemaker and Executive Vice President from SiteLab, Dana Todd. Find out which works better for your site and [...]
SES San Jose: David Szetela on Pay-Per-Click
WebProNews caught up with Clix Marketing’s CEO and Owner, David Szetela at SES San Jose. Szetela explains emerging topics concerning pay-per-click, as well as clarifies the difference between search advertising and content advertising. For all the details including tips on testing an ad campaign, tune into WebProNews.
SES: Dana Todd Gets Searchy
Top level executives throughout the business world are starting to get the concepts behind search marketing. The Search Engine Marketing Professional Organization (SEMPO) has seen marketers inside corporations being called into action to help their companies make greater headway into search. SEMPO President Dana Todd spoke with us on these topics. Search marketing has progressed [...]
SES: Breaking Down Pay-Per-Click
The common perception when it comes to search marketing is to view pay-per-click and organic strategies as two separate, diametrically opposed methods of optimization. This viewpoint, however, can be somewhat misleading, as most successful marketing campaigns will employ both tactics in order to achieve optimum rankings with search engines. So, if pay-per-click isn’t mutually exclusive [...]