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Posts Tagged ‘PPC’
How Negative Keywords Could Save You Money
Negative keyword lists are a growing strategy for pay-per-click ad campaigns. The reason for that growth is simply a result of better ad targeting. According to Ken Jurina, the President and Founder of Epiar, a negative keyword is, “a term or two that exists in a phrase that triggers the search engine to display your ad when it thinks it’s relevant.”
Competitive Solution for PPC Marketers
The search advertising market is growing by leaps and bounds due to its actionable results, measurability, and effectiveness. However, as the market grows, search marketers have to continually produce new methods for staying one step ahead of their competitors.
Increase Your Ad Revenue with AdManage
If you have unsold ad space inventory or current ad space inventory, AdManage promises to convert it into “HUGE PROFITS!” AdManage is an online ad network that targets advertising by keywords, site, category, or geolocation.
Make More Money with Mobile PPC
Mobile paid search is relatively new on the scene, but it will likely see a rise in popularity with the increasing growth of mobile devices. To further prove that point, eMarketer found that worldwide mobile search advertising spending for this year is expected to be more than $596 million, which is up from the $243.7 million statistic from last year.
Drastic Changes in the Search Industry and More to Come
Bruce Clay began doing SEO back in 1996. That was before Google. One can only imagine the changes that have taken place since then. In the above video, Bruce recalls many of the changes that have taken place.
Results in: SEMPO State of the Market
Everyone is concerned about the effects of the economy and the search industry is no exception. Fortunately, SEMPO’s State of the Market Survey indicates a promising outlook for SEM. Kevin Lee is the Chairman and CEO of Didit as well as a founding member of SEMPO. In this video, he explains SEMPO’s latest State of the Market Survey.
SMX West: Win a Negative Keyword List from Epiar
For those of you launching or currently operating a negative keyword campaign, WebProNews has some great news to tell you. In this video from SMX West, Ken Jurina of Epiar tells how you have the opportunity to win 1 of 10 free negative keyword lists.
Getting More From Pay Per Click Marketing
Many people simply measure immediate conversions, but as Kevin Lee discusses at ACCM in 2008, there’s much more that needs to be measured.
Organic SEO and PPC: Still Undecided?
Organic SEO and Pay Per Click is a familiar topic, but why is it that a company chooses one or the other? WebProNews Reporter Abby Prince talked with Matt Bailey and David Szetela about why they only chose to use one method for their companies. David Szetela only uses PPC for his company, Clix Marketing. [...]