PubCon: Social Media Strategies for Link Building

Eric Enge of Stone Temple Consulting in the above WPN video encourages people to “think big” when using social media to build links. This practice is not only for large companies, but should be applied to small businesses also. Just because you’re small doesn’t mean you can’t accomplish big things.

Your social media strategy should include a specific angle. Have a goal from the beginning and don’t wander from it. If you keep a steady focus, you will be able to build upon it.

PubCon: How to Buy Links without Getting in Trouble

Link buying has been a touchy subject for quite some time. Obtaining links the natural way is ideal, but sometimes link buying is necessary in order to get your business recognized. It’s challenging since Google frowns upon the practice.

Google doesn’t approve of a cash exchange type of purchase, but an indirect approach is accepted. Buying indirectly helps you to get a good link but with a low risk.

PubCon: Pulling Your Reputation out of the Gutter

When you put yourself or your company out in the public eye, it is inevitable that you will receive criticism from at least someone. And people can just be down right cruel! However, putting yourself out there is a part of business, and you just have to learn to properly manage, monitor, and protect your reputation.

Constantly monitor your company, content, brand, product, and employees because if there happens to be a problem, you can address it immediately. When a negative comment or result (or whatever your case may be) occurs, your first priority should be to determine whether it is legitimate or not.

PubCon: Thinking of Launching a Negative Keyword Campaign?

Before launching a negative keyword campaign, let’s make sure everyone understands what it is. First of all, here’s a little background information on keywords. Keywords are words that search engines use to search for relevant Web pages. Negative keywords are used in keyword advertising to hinder ads from being shown when a search term contains the negative keywords.