Rebecca Lieb

Gaining C-Suite Recognition

One of the hottest topics at industry events of late has been the great divide between the C-suite and digital marketers. At the recent SES San Jose conference, OgilvyOne CEO Brian Fetherstonhaugh reportedly gave the startling statistic that the average CEO spends 1.8 percent of their time on search.

What Comes Next in the Search Industry?

Although it will continue to evolve, the search industry is not going away. According to Rebecca Lieb of Econsultancy, we can expect to see many changes over time, but we should also be aware of the trends in the near future of search.

Rebecca Lieb’s The Truth About SEO

Rebecca Lieb’s new book was briefly mentioned in our interview with Kevin Lee. In this video however, we have the entire rundown on her book The Truth About Search Engine Optimization. Rebecca describes her book as being “conceptual” as opposed to “geeky.” It contains 51 short chapters with information marketers need to know in order to effectively do SEO.

SES: The Power of Thumbnails and Images

According to Rebecca Lieb of the ClickZ Network, recent surveys show that video has a greater chance of being clicked if it has a thumbnail or image. These results are evident in the popularity of universal search. Rebecca advises marketers to take these statistics seriously and recommends posting related videos with each new video just as Greg Jarboe suggested. Get more from Rebecca Lieb and her take on SEO with blogs and feeds in the WebProNews interview from SES San Jose.

SES New York 2008: Rebecca Lieb

Rebecca Lieb, the Vice President and Editor-in-Chief of ClickZ Network, spoke with Mike McDonald at SES New York. Lieb discusses the issue of net neutrality and the threat it is under. Net neutrality is even playing a major role in politics, especially in the upcoming Presidential election. Lieb encourages all Internet users to contact their [...]

SES: Rebecca Lieb and Elizabeth Osmeloski of SEW on SES NY 2007

Search marketing is growing with leaps and bounds. This growth is resulting in a whole new array of topics for the SES conferences. In an interview with Webpronews at the SES conference in New York, Rebecca Lieb and Elizabeth Osmeloski, both of Search Engine Watch, spoke with us about these notable changes.
The ethics of SEO [...]

SES: Rebecca Lieb on Danny Sullivan’s Newest SEO Venture

As part of his announcement in parting with Search Engine Watch, Danny Sullivan had this to say, “Whatever I do, I’ve tried to make it a hallmark to always to be inclusive of content, people, web sites or organizations that will help my readers, even if I might technically be competing with them. Whatever I [...]

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