With Real-Time Search, Comes Real-Time Spam

Earlier this week, Google announced that it has begun integrating real-time search into its regular search results. Incidentally, Rae Hoffman, CEO and Co-Founder of Outspoken Media, began playing with the new feature and discovered some alarming results.

MOM Proves Value of Social Media

I think it’s safe to say that social media has taken the world by storm. It even plays a large role in the business sector. There is however one problem that businesses have with social media: they want quantifiable results. Many businesses mistakenly believe that their social campaigns are not working if they cannot see growth in dollars.

Discover Who Links to You

Links are invaluable in the world of online marketing whether you work solo or for a big corporation. Building links and relationships is a very time consuming process. After all that dedication, you’d naturally want to see what kind of buzz that you and your company are generating through links.

Facebook, Google, and Reputation Management

Dave Naylor is an interesting guy with his share of opinions. And with more than a decade of SEO experience, he has obtained the status of an authority in the industry. In this video, Dave voices his opinions about Facebook Connect, Google, Google SearchWiki, and his expectations for 2009.

PubCon: Pulling Your Reputation out of the Gutter

When you put yourself or your company out in the public eye, it is inevitable that you will receive criticism from at least someone. And people can just be down right cruel! However, putting yourself out there is a part of business, and you just have to learn to properly manage, monitor, and protect your reputation.

Constantly monitor your company, content, brand, product, and employees because if there happens to be a problem, you can address it immediately. When a negative comment or result (or whatever your case may be) occurs, your first priority should be to determine whether it is legitimate or not.

Stopping Negativity Before It Overtakes You

No one likes negative feedback. Sure, sometimes it’s “constructive criticism” but most everyone would much rather receive a pat on the back.

Reputation Management Made Easy

In today’s WebProNews Tip of the Day, Mike McDonald explains reputation management for your Web site. Reputation management is important to track and it’s really not that hard of a task. Mike shows how to use Technorati and Google News and how to apply to their RSS feeds. Check out all the details in the [...]

Small Business Marketing Unleashed: Wendy Piersall

WebProNews Reporter Abby Prince had the opportunity to catch up with Wendy Piersall of sparkplugging.com at Small Business Marketing Unleashed. Wendy explains how she began her site as a hobby but how it has now turned into her primary business. She stresses the importance of having confidence in yourself and your endeavors because essentially, if [...]

SES New York 2008: Greg Jarboe

Greg Jarboe, the President and Co-Founder of SEO-PR, discusses universal search with Mike McDonald at SES New York. Jarboe explains how universal search is impacting ranking, reputation management, and the way we think about search results. He has found that “17% of normal searches turned up with a universal search result.” Find out more of [...]