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Posts Tagged ‘Research’
comScore: Your Source for Digital Information
In order for a business to be successful, it has to track, measure, and analyze various aspects of its business. Since most businesses are not capable of doing this alone, there are sources such as comScore available to offer solutions in these areas.
Consumers Frustrated with Online Advertising
At Fortune magazine’s Brainstorm Tech conference last week, several large media companies admitted that the future success of advertising would be a result of reaching customers online. The advertising market has clearly suffered during the recession and ad budgets are continuing to be cut. Therefore, media companies have had to reassess their objectives and now believe that targeted Internet marketing is the solution to their advertising woes.
Is Social Media Making Us Less Social Offline?
If you need to contact a friend or colleague, how do you do it? Do you go see them, call them, email them, or use some form of the social Internet? Although answers may vary, using the social Web as a primary form of communication is becoming a growing trend. A study conducted by Pew Internet and American Life Project found that 7 percent of Americans rely solely on the Internet for the majority of their social communication.