Apparantly, buzz over brand new technology hasn’t excluded successful business in classic internet media, such as email. On a daily basis, Thrillist sends two email newsletters, one for New York City and one for the rest of us, sporting big name advertisers to a “super targeted” audience. Conveniently, this adience happens to have a large disposable income and little spare time. Wiseman quipped that “there wasn’t enough information that was guy specific.” Maybe he’s on to something.