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March 23rd, 2007
Podcasting made a very slight gain in listenership according to Edison Media Research. Arbitron research found that 13 percent of the twelve and up population listen to audio podcasts in 2007, where only eleven percent listened in 2006. More people have heard of podcasts, but Edison’s Tom Webster said many people mistakenly think they need [...] Tags: , , , , , , , , , , , ,

October 6th, 2006
Rocketboom’s Andrew Baron delivered the third keynote address Saturday morning at the Podcast and Portable Media Expo. Baron caused quite the stir with his frank discussion of narrowly-targeted, niche content, paid for by audience-centric advertising. For example, Baron said that he just closed a deal with an advertiser for $80,000 for a week’s worth of spots [...] Tags: , , ,

October 6th, 2006
You know how you can put something next to a quarter and take a picture of it to understand the size of that something? Well, sitting next to Rocketboom’s Joanne Colan sort of gives that effect. She’s tiny! In this clip, Joanne talks about how she ended up at Rocketboom, what life on the Internet is [...] Tags: ,

October 4th, 2006
An excited Dina Kaplan talks about Blip.tv, which she co-founded and is the COO, in the Podcast and Portable Media Expo exhibition hall. Blip.tv recently sent Amanda Congdon, of Rocketboom fame, on a cross-country video journey called AmandaAcrossAmerica. We have Dina on video promising (well, not promising) to get Amanda to swing by WebProNews HQ in [...] Tags: , , ,

October 3rd, 2006
Rocketboom’s Andrew Baron talks about the roots of Rocketboom, its political beginnings, and how it developed into the hit that it is today. Baron generated some buzz around the idea that content creators should focus on smaller, more involved audiences, a concept that he is embracing with Rocketboom. He said that though he closed a deal [...] Tags: ,

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