iEntry 10th Anniversary
RSS
Feedback-
RSS Feed
Subscribe to our feed.
Pages
-
Categories
Posts Tagged ‘Ryan Gibson’
Unify Online and Offline Marketing Campaigns
As a result of the economic crisis, retailers are more concerned than ever about the return their marketing dollars are generating. In this video from SMX West, Ryan Gibson of The Rimm-Kaufman Group explains how retailers need to understand which online and offline programs are profiting them the most and capitalize on those areas.
Getting To Know Your Keywords
You might listen to your keywords, but you don’t really hear your keywords. Keywords say a lot about what the consumer is looking for, how they’re looking for it, what skill level they exhibit in search, how specific or general consumers tend to be, and which keywords have embarrassing slack-jawed cousins. In this video, Rimm-Kaufman’s [...]