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	<title> &#187; SageRock.com</title>
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		<title>SES: The Blessing and Curse of Conversions</title>
		<link>http://videos.webpronews.com/2008/09/ses-the-blessing-and-curse-of-conversions/</link>
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		<pubDate>Tue, 02 Sep 2008 20:46:36 +0000</pubDate>
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				<category><![CDATA[Advertising and Marketing]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Keyword Strategies]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Sage Lewis]]></category>
		<category><![CDATA[SES San Jose 2008]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Conversions]]></category>
		<category><![CDATA[Mike McDonald]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[SageRock.com]]></category>
		<category><![CDATA[SES]]></category>

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		<description><![CDATA[Did you ever think of conversions as a blessing and a curse? As Sage Lewis of SageRock.com tells WebProNews, everything is trackable online. In most cases, this is a blessing. But for those marketing efforts which do not convert, it can be a curse. For a further explanation from Sage Lewis, watch the WPN video from SES San Jose.]]></description>
			<content:encoded><![CDATA[<p>Did you ever think of conversions as a blessing and a curse? As <a href="http://www.sagerock.com/about/staff.html">Sage Lewis</a> of <a href="http://www.sagerock.com/">SageRock.com</a> tells WebProNews, everything is trackable online. In most cases, this is a blessing. But for those marketing efforts which do not convert, it can be a curse. For a further explanation from Sage Lewis, watch the WPN video from <a href="http://www.searchenginestrategies.com/sanjose/">SES San Jose</a>.</p>
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