» San Jose

SES San Jose: Mona Elesseily on her New Book

admin — Tue, 28 Aug 2007 19:03:59 +0000

WebProNews was able to land a second chat with Mona Elesseily of Page Zero Media at SES San Jose to talk about her new book. The informative book, entitled Mastering Panama explains Yahoo’s search marketing platform. Elesseily says her book is geared at both beginners and experienced users of the platform. For more information, hear the full story straight from Mona Elesseily, only on WebProNews.

SES San Jose: Matt McGee on User-Generated Content

admin — Tue, 28 Aug 2007 18:49:04 +0000

At SES San Jose, SEO Manager of Marchex, Matt McGee spoke with WebProNews about the retail sector of user-generated content. In this day and age, consumers base decisions upon other consumer reviews. Hear all the details including the upside of negative reviews, only on WebProNews.

SES San Jose: Lee Odden on Large Scale SEO

admin — Tue, 28 Aug 2007 18:48:01 +0000

WebProNews had a chat with Lee Odden, the CEO of TopRank Online Marketing, about SEO on a corporate level. Not only does it involve traditional SEO, but it also includes ongoing training. Watch the full story on WebProNews for more details.

SES San Jose: Matt Bailey on Usability

admin — Tue, 28 Aug 2007 18:42:54 +0000

Matt Bailey of SiteLogic Marketing spoke with WebProNews about usability at SES San Jose. Bailey explains the relationship between usability and search, and tells how usability makes navigation easier for users. If consumers are getting what they want, they will buy more which will increase business sales. Check out more usability tips from Matt Bailey, only on WebProNews.

SES San Jose: Catherine Seda on Tracking Tools

admin — Tue, 28 Aug 2007 16:18:36 +0000

WebProNews caught up with Catherine Seda, Author of How to Win Sales and Influence Spiders, at SES San Jose. Seda discusses free tracking tools that allow you to upload video to many different sites simultaneously. Catch all the details including information on a possible “organic myth” right here on WebProNews.

SES San Jose: Brent Csutoras with a Conference Discussion

admin — Tue, 28 Aug 2007 15:21:14 +0000

Brent Csutoras of AGIS Network spoke with WebProNews at SES San Jose. As an online marketing specialist for a health care company, Csutoras talks about the wealth of knowledge that can be gained at an SES conference and put into practice. Tune in to WebProNews for the full story.

SES San Jose: Amanda Watlington on Optimization

admin — Tue, 28 Aug 2007 14:16:58 +0000

WebProNews had the opportunity to speak with Amanda Watlington of Searching for Profit at SES San Jose. Watlington discusses the way universal search is impacting optimization by the strong interest of consumers into the optimization scope. Hear all her tips in the full story on WebProNews.

SES San Jose: Todd Malicoat on Link Bait

admin — Tue, 28 Aug 2007 13:28:30 +0000

Todd Malicoat of Stuntdubl.com spoke with WebProNews at SES San Jose. He defines link bait and offers helpful advice concerning it. Tune in to WebProNews for all the details plus, hear a few resourceful examples of link bait from Malicoat.

SES San Jose: Michael Stebbins Discusses New Company, Market Motive

admin — Mon, 27 Aug 2007 21:13:44 +0000

Michael Stebbins of Market Motive spoke with WebProNews at SES San Jose about his new company and their endeavors. Stebbins says the reasoning behind the company was a result of customer feedback. Catch the full story right here on WebProNews.

SES San Jose: David Szetela on Pay-Per-Click

admin — Mon, 27 Aug 2007 20:26:27 +0000

WebProNews caught up with Clix Marketing‘s CEO and Owner, David Szetela at SES San Jose. Szetela explains emerging topics concerning pay-per-click, as well as clarifies the difference between search advertising and content advertising. For all the details including tips on testing an ad campaign, tune into WebProNews.

SES San Jose: Robert Garcia with Conference Feedback

admin — Mon, 27 Aug 2007 14:29:11 +0000

WebProNews caught up with Robert Garcia of WebProWorld to get his opinion of SES San Jose. Garcia talks about the importance of adding value to your site, page, and links. Catch all the details in our continuing coverage of SES San Jose right here on WebProNews.

SES San Jose: Danny Sullivan from Search Engine Land

admin — Thu, 23 Aug 2007 23:11:00 +0000

Danny Sullivan, Editor-In-Chief of Search Engine Land, took a moment from his busy schedule as moderator for many of the panels at SES San Jose to talk with WebProNews. Danny talks about the conference, personalized search, and walking the link dog. Watch the full interview at WebProNews.

SES San Jose: Neil Patel

admin — Thu, 23 Aug 2007 20:49:03 +0000

Co-Founder of ACS, Neil Patel talked with WebProNews about Wikipedia and SEO. He discusses what not to do when trying to strategize on Wikipedia and mentions to make sure everything you add is accurate information, otherwise it isn’t effective. He also talks about other strategies to use when trying to improve your optimization. For more details of the interview and other information from SES San Jose 2007, stay tuned to WebProNews.

SES San Jose: Mona Elesseily on Creating Advertisements

admin — Thu, 23 Aug 2007 00:05:15 +0000

Creating ads can be difficult, and launching a complete ad campaign is also a challenge. Page Zero Media‘s Director of Marketing Strategy, Mona Elesseily, spoke with WebProNews at SES San Jose about these issues. She offers advice on creating compelling ads, embarking upon a successful ad campaign, and finding a balance between simplicity and creativity in ads. Catch all the details in our continuing coverage of SES San Jose only on WebProNews.

SES San Jose: Natala Menezes and Joshua Palau

admin — Wed, 22 Aug 2007 00:11:05 +0000

WebProNews sat down with Natala Menezes, the product manager for adCenter with Microsoft, and spoke with her about Content Ads Beta, including upgrades for all customers. Then we were joined by Josh Palau, Group Director, SEM of Avenue A Razorfish who spoke with WebProNews about Avenue A being acquired by Microsoft. For the full interview go to WebProNews.