Once a potential customer is in the door, your next trick should be keeping the customer on your side of the door long enough to purchase something. A good landing page—the page a searcher finds after clicking a search ad—is a vital part of that process. In this video, Ion Interactive president and CTO Scott Brinker discusses various approaches to nailing that landing.

Mike McDonald had the chance to talk to Scott Brinker about his company, ion interactive. The post-click marketing company is designed to help you know what to do after you win the click. Brinker explains that it requires creativity, but then produces more involvement and action from users. Catch the full interview for more information, right here on WebProNews. Keep watching WebProNews for more video coverage from SES New York 2008.