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Posts Tagged ‘Search Engine Guide’

SES Chicago: Benefits of Blogging for Business in a Recession

Blogging is the most cost-efficient business strategy any company can have in the midst of this dire economy. People on both the buyer side and the company side are reaching out to the Web and utilizing it. As Jennifer Evans Laycock of Search Engine Guide explains in this video, consumers have less money to spend and therefore research their purchases more.

Small Business Marketing Unleashed: Jennifer Laycock

The team behind Search Engine Guide and Small Business Brief organized the first ever Small Business Marketing Unleashed Conference in Houston, Texas. To wrap up the WebProNews coverage of the event, Reporter Abby Prince spoke with Search Engine Guide’s Editor in Chief, Jennifer Laycock. Jennifer talks about the positive response from the show and says [...]

SES San Jose: Jennifer Laycock of Search Engine Guide

Editor-in-Chief of Search Engine Guide, Jennifer Laycock took time from her busy day to give a few tips to WebProNews at SES San Jose 2007. She gives tips regarding Viral Marketing and Content Marketing. Laycock also gave advice for people attending the conference. For more details keep watching WebProNews.

Answers: Is Digg a Proper Marketing Tool?

Many businesses are believe that as long as they get their sites on Digg, they will get all the traffic they need. Find out if this is an effective marketing vehicle from Search Engine Guide’s Jennifer Laycock at the 2007 SEW Live Columbus, right here on WebProNews.
Video Length: 36 sec.

SEW Live: Jennifer Laycock of Search Engine Guide on Marketing with the Social Media

The social media movement has seemed to attract all audiences and age groups. As a result, many marketers are changing their strategies to fit the social media sector. At the SEW Live in Columbus, Ohio, WebProNews caught up Search Engine Guide’s Jennifer Laycock to talk with her about this topic. She points out that marketing [...]