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Posts Tagged ‘Search Engine Marketing’
SEO Still Leading Player in Business Success
Google recently rolled out a few changes regarding Local Search and Google Maps that will help local businesses tremendously. Although local search engines provide valuable information and businesses need to utilize their ability, most users still turn to the major search engines for their answers. As a result, Google is helping both searchers and local businesses by displaying a Google map and 10 local listings on its first results page even if the searcher hasn’t specified a geographic location.
Marketing for the Kentucky Derby
In today’s WebProNews tip of the day, Mike McDonald and Abby Prince explain how you can take advantage of events such as the Kentucky Derby and use them as part of your marketing strategy. We promise this isn’t a strategy that requires a gamble, it simply takes a little effort. Find out all the details [...]
“SEO” to Become a Trademark?
The online community has been in an uproar since the news that someone is in the process of obtaining a trademark for the term “SEO.” Jason Gambert of Modern Consulting Solutions has gained approval from the Trademark Office and is now moving toward publication. WebProNews Reporter Abby Prince talked with Sarah Bird, Esquire, of SEOmoz, [...]
The SEO and SEM Conference Scene Expands
Search Engine Optimization / Marketing is a bit underrepresented on the conference and exposition scene. While growing in number, we could still stand to increase the frequency and amount of events. As it stands, Search Engine Strategies may be the leading conference in this arena and for good reason. First held in 1999 by Search [...]
Neil Patel Fills In the Missing Links
Neil Patel is the CTO of Advantage Consulting Services, a search engine marketing firm that specializes in web strategy consulting, online marketing, search engine marketing, buzz/viral marketing, social media optimization, and other SEM techniques. Neil is also a conference circuit regular, attending several PubCon and Search Engine Strategies shows a year. Neil sat down with [...]
Survival of the SEM Fittest
Whether by the slow, methodical process of erosion, or the force of an epic tidal wave destroying everything in its wake, change is an inevitable fact of nature. Search engine marketing is no exception, operating in a constant state of flux and progression.
Gatherings such as PubCon are a prime opportunity to get wind of new [...]
What Can Conferences Do For You?
Metrics, Analytics, Social Media, SEO, SEM - for insiders within the search industry, these words are a typical component of everyday conversation. But what do these things actually mean for the small to medium size business? How can mid-level companies take high-end concepts and apply them to their respective marketing strategies? The answers to these [...]
PubCon: Andy Beal on Reputation Management
Andy Beal, considered one of the world’s most respected interactive and search engine marketing experts, specializes in SEO, business blogging, reputation management and business coaching for search engine marketing firms. Mike McDonald of WebProNews caught up with Andy recently in Las Vegas at PubCon, and had the chance to chat with him about reputation management [...]
PubCon: Dana Todd on Search Engine Marketing
SEMPO President and SiteLab co-founder Dana Todd stopped by to chat with WebProNews as part of our continuing video coverage from last week’s PubCon in Las Vegas. She had a lot to say about SEMPO and the company’s ongoing SEM initiatives geared at providing advertisers a comprehensive resource to consult when formulating their online marketing [...]
PubCon: Exclusive Interview With Matt Cutts
Whether it’s white hat, black hat, paid links or just straight up spam, Matt Cutts is the man with the answers when it comes to search engine optimization and marketing. WebProNews caught up with Matt at last week’s PubCon in Las Vegas, and he had some interesting things to say about the future of SEO/SEM [...]