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Posts Tagged ‘Search Engine Optimization’
Rebecca Lieb’s The Truth About SEO
Rebecca Lieb’s new book was briefly mentioned in our interview with Kevin Lee. In this video however, we have the entire rundown on her book The Truth About Search Engine Optimization. Rebecca describes her book as being “conceptual” as opposed to “geeky.” It contains 51 short chapters with information marketers need to know in order to effectively do SEO.
Irish Companies Need SEO
A survey by Captivate Digital shows that half of all Irish companies don’t place in the top five search results for keywords in their categories. This reduces the companies’ possibility of consumers discovering their products or services. The survey estimates around 75 percent of internet users depend on search engines like Google to [...]
Implementing SEO For Your Business
When taking a marketing campaign online, ranking well in the search engines is vital to your long-term success. The days of merely submitting content to the search engines is long gone, and the practice of search engine optimization (SEO) has taken over as the method of choice for implementing strategies to achieve the best possible [...]
Following SEO For Fun and Profit
The SEO scene is rife with drama… or at least the potential thereof. After last season, maybe you thought “black hat” was down for the count? Think again! What will poor, “white hat” do to save the family business from his shady brother? “Natural search results” has a flock of admirers… sure. Some think, “Maybe [...]
The SEO and SEM Conference Scene Expands
Search Engine Optimization / Marketing is a bit underrepresented on the conference and exposition scene. While growing in number, we could still stand to increase the frequency and amount of events. As it stands, Search Engine Strategies may be the leading conference in this arena and for good reason. First held in 1999 by Search [...]
SES: A Global Internet, A Local Focus
Search Engine Strategies is a wonderful conference series when it comes to keeping the industry informed about search engine marketing and optimization issues. The various SES events, held year-round and internationally, explore the nuances of search engine marketing as well as present information from top industry players and also from the search engine companies. This [...]
What Can Conferences Do For You?
Metrics, Analytics, Social Media, SEO, SEM - for insiders within the search industry, these words are a typical component of everyday conversation. But what do these things actually mean for the small to medium size business? How can mid-level companies take high-end concepts and apply them to their respective marketing strategies? The answers to these [...]
PubCon: Andy Beal on Reputation Management
Andy Beal, considered one of the world’s most respected interactive and search engine marketing experts, specializes in SEO, business blogging, reputation management and business coaching for search engine marketing firms. Mike McDonald of WebProNews caught up with Andy recently in Las Vegas at PubCon, and had the chance to chat with him about reputation management [...]
PubCon: Dana Todd on Search Engine Marketing
SEMPO President and SiteLab co-founder Dana Todd stopped by to chat with WebProNews as part of our continuing video coverage from last week’s PubCon in Las Vegas. She had a lot to say about SEMPO and the company’s ongoing SEM initiatives geared at providing advertisers a comprehensive resource to consult when formulating their online marketing [...]
PubCon: Fishkin, Odden and Malicoat Talk SEO/SEM
Rand Fishkin, Lee Odden, Todd Malicoat - three of the more influential names in the SEO world - took out time to chat with Mike McDonald of WebProNews at last week’s PubCon about some of the important aspects of search engine optimization and marketing that webmasters may not always bear in mind when tailoring their [...]