WebProNews Videos

A survey by Captivate Digital shows that half of all Irish companies don’t place in the top five search results for keywords in their categories. This reduces the companies’ possibility of consumers discovering their products or services. The survey estimates around 75 percent of internet users depend on search engines like Google to [...] Tags: Ireland, Irish, Search Engine Optimization, SEO

When taking a marketing campaign online, ranking well in the search engines is vital to your long-term success. The days of merely submitting content to the search engines is long gone, and the practice of search engine optimization (SEO) has taken over as the method of choice for implementing strategies to achieve the best possible [...] Tags: Lee Odden, marketing solutions, Search Engine Optimization, SEO

The SEO scene is rife with drama… or at least the potential thereof. After last season, maybe you thought “black hat” was down for the count? Think again! What will poor, “white hat” do to save the family business from his shady brother? “Natural search results” has a flock of admirers… sure. Some think, “Maybe [...] Tags: Danny Sullivan, Rand Fishkin, Rebecca Kelley, Search Engine Optimization, SEO, seomoz.org

Search Engine Optimization / Marketing is a bit underrepresented on the conference and exposition scene. While growing in number, we could still stand to increase the frequency and amount of events. As it stands, Search Engine Strategies may be the leading conference in this arena and for good reason. First held in 1999 by Search [...] Tags: Danny Sullivan, Search Engine Marketing, Search Engine Optimization, Search Engine Strategies

Search Engine Strategies is a wonderful conference series when it comes to keeping the industry informed about search engine marketing and optimization issues. The various SES events, held year-round and internationally, explore the nuances of search engine marketing as well as present information from top industry players and also from the search engine companies. This [...] Tags: Linkbait, Local Search, Search, Search Engine Optimization, Search Engine Strategies, SEO, Social

Metrics, Analytics, Social Media, SEO, SEM - for insiders within the search industry, these words are a typical component of everyday conversation. But what do these things actually mean for the small to medium size business? How can mid-level companies take high-end concepts and apply them to their respective marketing strategies? The answers to these [...] Tags: Conferences, Conventions, Mark Fouts, PubCon, Search Engine Marketing, Search Engine Optimization, SEM, SEO

Andy Beal, considered one of the world’s most respected interactive and search engine marketing experts, specializes in SEO, business blogging, reputation management and business coaching for search engine marketing firms. Mike McDonald of WebProNews caught up with Andy recently in Las Vegas at PubCon, and had the chance to chat with him about reputation management [...] Tags: Andy Beal, PubCon, Search Engine Marketing, Search Engine Optimization, SEO

SEMPO President and SiteLab co-founder Dana Todd stopped by to chat with WebProNews as part of our continuing video coverage from last week’s PubCon in Las Vegas. She had a lot to say about SEMPO and the company’s ongoing SEM initiatives geared at providing advertisers a comprehensive resource to consult when formulating their online marketing [...] Tags: Dana Todd, PubCon, Search Engine Marketing, Search Engine Optimization, SEM, SEMPO, SEO, SiteLab

Rand Fishkin, Lee Odden, Todd Malicoat - three of the more influential names in the SEO world - took out time to chat with Mike McDonald of WebProNews at last week’s PubCon about some of the important aspects of search engine optimization and marketing that webmasters may not always bear in mind when tailoring their [...] Tags: Lee Odden, PubCon, Rand Fishkin, Search Engine Optimization, SEO, Todd Malicoat

Whether it’s white hat, black hat, paid links or just straight up spam, Matt Cutts is the man with the answers when it comes to search engine optimization and marketing. WebProNews caught up with Matt at last week’s PubCon in Las Vegas, and he had some interesting things to say about the future of SEO/SEM [...] Tags: Google, Matt Cuts, PubCon, Search Engine Marketing, Search Engine Optimization, SEM, SEO