WebProNews Videos

At SMX West in Santa Clara, Mike McDonald of WebProNews sat down with Epiar's President and Managing Director. Ken Jurina talks about the synergy between online and offline and primarily keyword research. Damien Finlay discusses growing a search engine marketing firm and the challenges that go along with it. Be sure to check out the full interview, only on WebProNews. Tags: Damien Finlay, Epiar, Ken Jurina, Keyword Research, Mike McDonald, Search, Search Marketing, SEM, SEO, SMX, SMX West 2008

At SMX West in Santa Clara, Mike McDonald of WebProNews spoke with Dana Todd about a variety of search marketing issues. Dana Todd has many irons in the fire as she is Executive Vice President of SiteLab, Founder of Newsforce, and serves as the Chairperson for SEMPO. Dana explains SEO standards and search as a branding vehicle. To hear more from Dana Todd, watch the full interview only on WebProNews. Tags: Branding, Dana Todd, Mike McDonald, Newsforce, Search, Search Marketing, SEMPO, SEO, SiteLab, SMX, SMX West 2008

WebProNews talked with the Director of Research for Hitwise, Heather Dougherty at the 2007 Search Engine Strategies Conference in Chicago. Dougherty explains how the launch of their new paid and organic search data could help fuel search marketing campaigns and help you make better decisions regarding your website. She also talks about the [...] Tags: Heather Dougherty, Hitwise, Holiday Trends, Kara Ratliff, Paid or Organic Search Data, Search Marketing, SES

WebProNews is at the 2007 Search Engine Strategies conference in Chicago and WebProNews Reporter Kara Ratliff spoke with Don E. Schultz, the Professor of Integrated Marketing Communications at Northwestern University and President of Agora, Inc., about search marketing. Schultz describes how search is now involved in marketing and how customers can now find their [...] Tags: agora inc, don schultz, Kara Ratliff, northwestern university, Search Engine Strategies Chicago 2007, Search Marketing, SES

Crowd constitution at SEO conferences, such as Chicago’s Search Engine Strategies is rather varied. While one can certainly rub shoulders with veterans, for obvious reasons, newcomers are present in force. Imagine being thrust into the role of Search Director for a large company… then being directed to “pick up” the trade. How can anyone expect [...] Tags: Gordon Hotchkiss, Search Engine Marketing Professional Organization, Search Marketing, SEMPO

PageRank has been the topic of many a spirited debate amongst the SEO community-at-large for a long time now. Some professionals will tell you that PR is completely inconsequential to search rankings, while others will swear upon the lives of their children that PR is the driving force behind the success of their sites. Andy [...] Tags: Andy Steggles, Google, Google PageRank, PageRank, Search Marketing, SitePR Tracker

In designing next generation advertising software, it is important to incorporate flexibility in order to meet the needs of everyone from small businesses to large enterprise operations. John Slade talks exclusively with WebProNews about Yahoo’s new search marketing platform, unveiled at this year’s PubCon, and how it can cater to almost any company’s marketing campaign. Slade [...] Tags: John Slade, PubCon, Search Marketing, yahoo