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Posts Tagged ‘Search Marketing’
SES: Catching Up with Vanessa Fox
Vanessa Fox has been credited and recognized for creating Google’s Webmaster Central, but that’s only the beginning. As she tells WebProNews, she has been quite a busy lady since she left Google. Aside from speaking, writing, organizing conferences, and blogging, Vanessa has two new projects to add to her resume. She has launched The Jane and Robot Mission to help bring search marketers and Web developers together. She also has a new blog called Nine By Blue in which she plans to write about holistic online marketing and search analytics from a reference standpoint. Get caught up on Vanessa in the WPN video from SES San Jose.
SMX West 2008: Ken Jurina & Damien Finlay
At SMX West in Santa Clara, Mike McDonald of WebProNews sat down with Epiar’s President and Managing Director. Ken Jurina talks about the synergy between online and offline and primarily keyword research. Damien Finlay discusses growing a search engine marketing firm and the challenges that go along with it. Be sure to check out the [...]
SMX West 2008: Dana Todd
At SMX West in Santa Clara, Mike McDonald of WebProNews spoke with Dana Todd about a variety of search marketing issues. Dana Todd has many irons in the fire as she is Executive Vice President of SiteLab, Founder of Newsforce, and serves as the Chairperson for SEMPO. Dana explains SEO standards and search as a [...]
SES Chicago 2007: Heather Dougherty of Hitwise
WebProNews talked with the Director of Research for Hitwise, Heather Dougherty at the 2007 Search Engine Strategies Conference in Chicago. Dougherty explains how the launch of their new paid and organic search data could help fuel search marketing campaigns and help you make better decisions regarding your website. She also talks about the [...]
SES Chicago 2007: Don E. Schultz, Professor at Northwestern University
WebProNews is at the 2007 Search Engine Strategies conference in Chicago and WebProNews Reporter Kara Ratliff spoke with Don E. Schultz, the Professor of Integrated Marketing Communications at Northwestern University and President of Agora, Inc., about search marketing. Schultz describes how search is now involved in marketing and how customers can now find their [...]
SES: Professional Search Marketing 101
Crowd constitution at SEO conferences, such as Chicago’s Search Engine Strategies is rather varied. While one can certainly rub shoulders with veterans, for obvious reasons, newcomers are present in force. Imagine being thrust into the role of Search Director for a large company… then being directed to “pick up” the trade. How can anyone expect [...]
Dissecting the Value of PageRank
PageRank has been the topic of many a spirited debate amongst the SEO community-at-large for a long time now. Some professionals will tell you that PR is completely inconsequential to search rankings, while others will swear upon the lives of their children that PR is the driving force behind the success of their sites. Andy [...]
PubCon: Yahoo Rolls Out New SEM Platform
In designing next generation advertising software, it is important to incorporate flexibility in order to meet the needs of everyone from small businesses to large enterprise operations. John Slade talks exclusively with WebProNews about Yahoo’s new search marketing platform, unveiled at this year’s PubCon, and how it can cater to almost any company’s marketing campaign.
Slade [...]