While in Chicago at the 2007 Search Engine Strategies Conference, WebProNews spoke with Shari Thurow, the Founder and SEO Director for Omni Marketing Interactive. Thurow discusses usability and how a good design is nice, but it should not be the top priority. According to Thurow, if users aren’t performing the desired task, then it is pointless to have a top spot with the search engines. Thurow further explains how to make your site user friendly by discussing the components of search usability. Watch the full interview with Abby Prince on WebProNews for all the information.