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Posts Tagged ‘Search’
Marketing in the Age of Google
Former Googler Vanessa Fox has written a book entitled Marketing in the Age of Google. The current founder of Nine By Blue spoke with WebProNews about how her book emphasizes the importance of search.
Google’s Caffeine Live at One Data Center
Back in August, WebProNews first told you about Google’s Caffeine update. As Matt Cutts told us then, the Caffeine project would provide improvements to Google’s indexing structure. Despite concerns from some users about the impact on search results, Barry Schwartz of RustyBrick told WPN that caffeine is in fact live at one data center.
How Yahoo’s Giving Advertisers More Control
At the recent SMX conference, WebProNews talked with Yahoo’s David Miller about the company’s paid search efforts in terms of what the company has in the pipelines for conversion improvement, user control, etc.
Getting the Full Picture with Bing
Image searches have grown tremendously over the past few years. According to Todd Schwartz of Bing, there are over 1 billion image searches each month. In addition, image search is the 2nd largest search vertical across all search engines.
Getting Your Mobile App Found
The iPhone craze has resulted in businesses and developers rushing to create their own mobile applications. Since there is an app for just about anything, it is important to make sure that your app stands out from all the others.
Bing’s Semantic Approach to Search
At the early part of the summer, Microsoft launched its new search engine Bing, also known as the “decision engine.” As Mark Johnson of Bing explains, the search engine tries to determine the searcher’s intent or semantics in order to speed up the decision-making process.
Gaining C-Suite Recognition
One of the hottest topics at industry events of late has been the great divide between the C-suite and digital marketers. At the recent SES San Jose conference, OgilvyOne CEO Brian Fetherstonhaugh reportedly gave the startling statistic that the average CEO spends 1.8 percent of their time on search.
Keeping SEO Business Alive
The recession has had a significant impact on the business sector as a whole. Some businesses have actually seen changes for the good, while others have unfortunately, faced many difficult changes. Although the recession has not tremendously impacted the business of SEO, it has brought on a new set of challenges.
Is SEO Dead?
The stability in the future of search has recently been put into question due to the impact of social media on search. Since people are doing more and more searches on social sites such as Facebook and Twitter, does it mean that social media will eventually replace search engines?
Bringing Search and CMOs Together
There is a growing need to connect the search industry to CMOs. At this point, CMOs are not engaged with search and yet they control the money. According to Brian Fetherstonhaugh of OgilvyOne Worldwide, the search industry needs to understand how CMOs think and also understand how to speak their language.