WebProNews Videos

That old saying "If you can't beat'em, join'em" doesn’t always apply in 21st Century business (recent flirtations between Yahoo and Google aside). If one has the means, one might purchase their competition and be done with it; call it the New Microsoft Model. In this video, Gabriel Goldenberg of SEO ROI talks about applying that model to SEO. Want that number one spot? Buy the site that possesses it. But as Goldenberg implies, a quiet acquisition is best in the days of Google watchdogs. Tags: Gabriel Goldenberg, Search, SEM, SEO ROI, SMX Advanced 2008

At SMX West in Santa Clara, Mike McDonald of WebProNews sat down with Epiar's President and Managing Director. Ken Jurina talks about the synergy between online and offline and primarily keyword research. Damien Finlay discusses growing a search engine marketing firm and the challenges that go along with it. Be sure to check out the full interview, only on WebProNews. Tags: Damien Finlay, Epiar, Ken Jurina, Keyword Research, Mike McDonald, Search, Search Marketing, SEM, SEO, SMX, SMX West 2008

Matt Foster, the CEO of ArteWorks, spoke with Mike McDonald of WebProNews in Santa Clara at SMX West 2008. ArteWorks is a full-service optimization firm. Foster explains how you should approach selecting an optimization firm. He says getting a cold call from a firm is a bad sign. Catch all his tips in the WebProNews video. Tags: ArteWorks, Matt Foster, Mike McDonald, SEM, SEO, SMX, SMX West 2008

At the debut meeting, Mike McDonald of WebProNews spoke with Todd Earwood, the Co-Founder of the Social Media Club in Louisville, Kentucky. Earwood discusses the phenomenon of video on the Web including both the good and the bad roles. He produces many how-to and humorous videos on Daily Idea. For more information from Todd Earwood, [...] Tags: Daily Idea, Kentucky, Mike McDonald, Online Video, SEM, SEO, Social Media, Todd Earwood

Jason Falls of Social Media Explorer and Todd Earwood of Daily Idea came together to form a Social Media Club right here in the Bluegrass. Mike McDonald of WebProNews attended the first meeting and spoke with Jason Falls about the goals of the club. Many people have the misconception that Kentucky is lacking in the [...] Tags: Daily Idea, Jason Falls, Kentucky, Mike McDonald, SEM, SEO, Social Media, Social Media Explorer, Todd Earwood

WebProNews had a chance to talk with Patricia Hall, an Investment Banker with Hallmark Capital, at SES Chicago 2007. Hall discusses five areas that potential investors are prone to look for when they evaluate SEO and SEM companies. She also explains some challenges in the industry and how to overcome them. Check out all her [...] Tags: Abby Prince, Hallmark Capital, Investment, Patricia Hall, SEM, SEO, SES, SES Chicago

Technology advances. We can get everything cheaper, lighter, faster and sleeker than was previously possible: even SEO. MoreVisibility’s John Carcutt graced WebProNews with a visit during SES 2006 to speak a bit on small budget SEO. PPC can yield tremendous returns and can (in turn) drain a significant portion of the budget. Experimenting on keyword techniques [...] Tags: John Carcutt, MoreVisibilty, SEM, SEO, Social Communities

Neil Patel is the CTO of Advantage Consulting Services, a search engine marketing firm that specializes in web strategy consulting, online marketing, search engine marketing, buzz/viral marketing, social media optimization, and other SEM techniques. Neil is also a conference circuit regular, attending several PubCon and Search Engine Strategies shows a year. Neil sat down with [...] Tags: Advantage Consulting Services, Neil Patel, PubCon, Search Engine Marketing, SEM

Whether by the slow, methodical process of erosion, or the force of an epic tidal wave destroying everything in its wake, change is an inevitable fact of nature. Search engine marketing is no exception, operating in a constant state of flux and progression. Gatherings such as PubCon are a prime opportunity to get wind of new [...] Tags: Did-It.com, Kevin Lee, Search Engine Marketing, SEM

Metrics, Analytics, Social Media, SEO, SEM - for insiders within the search industry, these words are a typical component of everyday conversation. But what do these things actually mean for the small to medium size business? How can mid-level companies take high-end concepts and apply them to their respective marketing strategies? The answers to these [...] Tags: Conferences, Conventions, Mark Fouts, PubCon, Search Engine Marketing, Search Engine Optimization, SEM, SEO