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Posts Tagged ‘SEM’
New Advertising Solution for Retailers
Permuto launched during the Shop.org Annual Summit last week. WPN talked with Permuto CEO and Co-Founder Shaukat Shamim to find out about their flagship product ShopperConnect and how it helps retailers get the most ROI out of their ad spend.
How to Communicate with CMO
The barrier between the C-level executives and the junior associates at companies has been a popular topic at recent industry events, specifically regarding the areas of SEO, SEM, and social media. Kevin Ryan, the CMO for WebVisible, shares his interesting perspective with WPN since he is also a well-respected individual within the search industry itself.
Do-It-Yourself Search Engine Marketing
Anne Kennedy and Mikkel Svendsen have joined forces in an effort that provides users with a self-service product for search engine marketing. Joblr is geared toward people who do not want to be SEO experts but need help in improving their websites.
Low-Cost Search Tactics
Although search marketing is not known as being an extremely expensive marketing endeavor, it still takes some monetary resources. Not every small mom-n-pop business has the budget to fund these efforts. Matt Van Wagner of Find Me Faster explains that, in spite of these circumstances, the Web offers every business an opportunity to be found, even with a small budget.
Gaining C-Suite Recognition
One of the hottest topics at industry events of late has been the great divide between the C-suite and digital marketers. At the recent SES San Jose conference, OgilvyOne CEO Brian Fetherstonhaugh reportedly gave the startling statistic that the average CEO spends 1.8 percent of their time on search.
Inside the World of Yahoo! SEO
Did you ever wonder how SEO/SEM was done for a large company with multiple properties? Put your speculations to rest and meet David Roth, the Director of Search Marketing at Yahoo! His job is to organize and manage the marketing of the 15 different properties in the U.S. as well as the global SEO practices for the company.
WebProNews Welcomes You to SMX Advanced 2009
WebProNews is happy to announce that we are attending and covering SMX Advanced. The show is taking place June 2-3 in Seattle, Washington and will focus on advanced search marketing trends, techniques, and tips.
The Expanding Definition of Search
As the search industry has evolved, so has the definition of search. In this video from SES New York, Jeff Pruitt talks about the evolution of search and how marketers need to respond to it. Jeff serves as the Executive Vice President of iCrossing and the President of SEMPO. In their latest State of the Market Survey, SEMPO found search spending at 13 billion in 2008, and that it would increase to 19 billion by 2011.
Twitter Exclusively As A Marketing Tool?
The SEO/SEM community loves Twitter. The term “loves” in this sense is used in the strongest possible manner. Guy Kawasaki loves Twitter also, but views it strictly as a marketing tool. His strong stance in this area brought about a large response from attendees of SES New York.
A Look into the Future of Search
The search industry is always changing as a result of advancement and development. In this video, Anne Kennedy discusses these changes and how they impact the future of search. Anne has examined the marketplace, researched Google’s investments, and studied how people use and access the Web. Based upon her investigation, she found that customers will look for products and services with video and Twitter. She also discovered that these actions would take place on mobile devices.