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Posts Tagged ‘SEM’
A Look into the Future of Search
The search industry is always changing as a result of advancement and development. In this video, Anne Kennedy discusses these changes and how they impact the future of search. Anne has examined the marketplace, researched Google’s investments, and studied how people use and access the Web. Based upon her investigation, she found that customers will look for products and services with video and Twitter. She also discovered that these actions would take place on mobile devices.
Results in: SEMPO State of the Market
Everyone is concerned about the effects of the economy and the search industry is no exception. Fortunately, SEMPO’s State of the Market Survey indicates a promising outlook for SEM. Kevin Lee is the Chairman and CEO of Didit as well as a founding member of SEMPO. In this video, he explains SEMPO’s latest State of the Market Survey.
A Cup of SEO Alphabet Soup
Often times, the topics at conferences are almost too narrow and the C-level attendees struggle to see the big picture. SES New York tried to solve that problem by dedicating an entire track of sessions to C-level executives and their understanding of the industry. Amanda Watlington presided over one of those sessions and as she explains in this video, told the attendees how to manage their search efforts strategically.
SMX West: Time Management Tips for Search Marketers
Search marketers understand the trite expression “time flies” all to well. David Wallace of SearchRank especially relates to this since he writes for 7 blogs, runs a full-service SEM firm, manages employees, deals with clients, and is very active on Twitter and social media. Sound familiar to anyone? In this video, David explains how he manages his responsibilities to maximize productivity.
SMX West Legal: ICANN Accepts New Generic Top-Level Domains
Although it is a very important area, it seems that many times, we overlook the legal side of search. To rectify that error, Sarah Bird of SEOmoz, catches us up by talking to Clarke Walton of Walton Law Firm about several hot legal issues and how they affect search marketers. Specifically, Clarke discusses the latest news from ICANN pertaining to the new generic Top-Level Domains (gTLD) program.
SES Chicago: Bruce Clay Revisits His Ranking Is Dead Statement
Last month at PubCon, Bruce Clay made a powerful statement that stirred up a tremendous buzz in the SEO crowd. He expounded further upon his declaration that “ranking is dead” in his WebProNews video interview with Mike McDonald. While many people agree with Bruce on this matter, many people also disagree. In the above video from SES Chicago, Bruce clarifies his bold statement.
If You Can’t Beat ‘Em, Buy ‘Em
That old saying “If you can’t beat’em, join’em” doesn’t always apply in 21st Century business (recent flirtations between Yahoo and Google aside). If one has the means, one might purchase their competition and be done with it; call it the New Microsoft Model. In this video, Gabriel Goldenberg of SEO ROI talks about applying that [...]
SMX West 2008: Ken Jurina & Damien Finlay
At SMX West in Santa Clara, Mike McDonald of WebProNews sat down with Epiar’s President and Managing Director. Ken Jurina talks about the synergy between online and offline and primarily keyword research. Damien Finlay discusses growing a search engine marketing firm and the challenges that go along with it. Be sure to check out the [...]
SMX West 2008: Matt Foster
Matt Foster, the CEO of ArteWorks, spoke with Mike McDonald of WebProNews in Santa Clara at SMX West 2008. ArteWorks is a full-service optimization firm. Foster explains how you should approach selecting an optimization firm. He says getting a cold call from a firm is a bad sign. Catch all his tips in the WebProNews [...]
Todd Earwood on Social Media Club in Louisville, KY
At the debut meeting, Mike McDonald of WebProNews spoke with Todd Earwood, the Co-Founder of the Social Media Club in Louisville, Kentucky. Earwood discusses the phenomenon of video on the Web including both the good and the bad roles. He produces many how-to and humorous videos on Daily Idea. For more information from Todd Earwood, [...]