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Kevin Lee, the Executive Chairman of Did-It, spoke with Mike McDonald about several intriguing topics at SES New York. In addition to his Did-It responsibilities, Lee serves on the board for SEMPO. He discusses a few of the results from SEMPO's annual survey. One interesting finding is that organic search results are gaining favor over paid search results. Check out all the details from Kevin Lee including his thoughts on Microsoft's bid for Yahoo! only on WebProNews. Keep watching WebProNews for more video coverage of SES New York 2008. Tags: , Did-It, Kevin Lee, Microsoft, Mike McDonald, MSN, organic search, paid search, Search, SEMPO, SEO, SES, SES New York 2008, yahoo

At SMX West in Santa Clara, Mike McDonald of WebProNews spoke with Dana Todd about a variety of search marketing issues. Dana Todd has many irons in the fire as she is Executive Vice President of SiteLab, Founder of Newsforce, and serves as the Chairperson for SEMPO. Dana explains SEO standards and search as a branding vehicle. To hear more from Dana Todd, watch the full interview only on WebProNews. Tags: Branding, Dana Todd, Mike McDonald, Newsforce, Search, Search Marketing, SEMPO, SEO, SiteLab, SMX, SMX West 2008

WebProNews Reporter Abby Prince talked with Jeff Pruitt, the President of SEMPO and Executive Vice President of Corporate Partnerships at iCrossing, at Search Engine Strategies in Chicago about online retailing. He discusses strategies on how to engage the customer. For more from Jeff Pruitt, stay tuned to WebProNews. If you enjoyed this post, make sure [...] Tags: Abby Prince, Customer Service, ICrossing, Jeff Pruitt, retail, Search Engine Strategies Chicago 2007, SEMPO, SES

The results are in for the annual “State of the Marketing” survey conducted by SEMPO. In an interview with Webpronews at the SES conference Executive Chairman of DID-IT.com Kevin Lee, explained to us the findings. Lee also serves on the Board of Directors for SEMPO. The survey results proved to be overwhelmingly positive. Budgets for SEM [...] Tags: Didit.com, Kevin Lee, SEMPO, SES

Top level executives throughout the business world are starting to get the concepts behind search marketing. The Search Engine Marketing Professional Organization (SEMPO) has seen marketers inside corporations being called into action to help their companies make greater headway into search. SEMPO President Dana Todd spoke with us on these topics. Search marketing has progressed [...] Tags: Dana Todd, Mike McDonald, New York, organic, Pay Per Click, Search Engine Strategies, SEMPO, SES

Crowd constitution at SEO conferences, such as Chicago’s Search Engine Strategies is rather varied. While one can certainly rub shoulders with veterans, for obvious reasons, newcomers are present in force. Imagine being thrust into the role of Search Director for a large company… then being directed to “pick up” the trade. How can anyone expect [...] Tags: Gordon Hotchkiss, Search Engine Marketing Professional Organization, Search Marketing, SEMPO

Founded in 2002, SEMPO is a non-profit organization focused on providing education, generating market research, and promoting a greater understanding of the search industry and how it relates to the realm of marketing. Gordon Hotchkiss, President/CEO of Enquiro Search Solutions and SEMPO Chairperson, stopped by to talk with WebProNews at PubCon about the organization’s current [...] Tags: Enquiro Search Solutions, Google, Gordon Hotchkiss, PubCon, SEMPO

SEMPO President and SiteLab co-founder Dana Todd stopped by to chat with WebProNews as part of our continuing video coverage from last week’s PubCon in Las Vegas. She had a lot to say about SEMPO and the company’s ongoing SEM initiatives geared at providing advertisers a comprehensive resource to consult when formulating their online marketing [...] Tags: Dana Todd, PubCon, Search Engine Marketing, Search Engine Optimization, SEM, SEMPO, SEO, SiteLab